Is SBH or ULTA the better stock?

"Better" depends on your goal, and these two are not alike. ULTA is the larger company by market cap ($22.42B vs $1.55B). ULTA has been more active on our scanner (45 vs 33 alerts in 30 days). ULTA has the smaller float (42.9M vs 91.7M), which tends to mean sharper, more volatile moves. Those are the measured differences, not a recommendation, and nothing here is investment advice.

What is the difference between SBH and ULTA?

The differences that matter: ULTA is roughly 14x the size of the other by market cap ($1.55B vs $22.42B); they trade at very different share prices ($16.57 vs $520.00); SBH sits at 79% of its 52-week range against 28% for ULTA; our scanner flagged SBH 33 times in the last 30 days against 45 for ULTA. Everything above is measured from the latest completed session and SEC filings.

Which of SBH and ULTA is more active right now?

Right now SBH is at about 0.7x its normal volume and ULTA is at about 0.8x, so ULTA is the one drawing unusual attention today. Relative volume (RVOL) compares a stock's volume to its own recent average, so it reads the same way for a megacap and a microcap and is the quickest way to tell which of two similar names is actually in play.

Is this comparison data live?

Prices and % changes are anchored to the latest completed session and split-adjusted, so a reverse split never shows as a fake move. Float is estimated from SEC filings and refreshed as new filings publish.

Compare

SBH vs ULTA

TheDesperateTrader.com· Side-by-side stock comparison

$SBH vs $ULTA head to head: price, market cap, valuation, dividend, free float, relative volume and how actively each trades. The bigger value in the size rows is bolded. Tap either ticker for its live chart, full ownership breakdown and real-time alerts.

$SBHSally Beauty Holdings, Inc.

$ULTAUlta Beauty, Inc. Common Stock

$16.57

Price

$520.00

+0.0%

Day change

-0.3%

$1.55B

Market cap

$22.42B

—

P/E ratio

—

Dividend yield

—

91.7M

Free float

42.9M

99.9%

Institutional

99.9%

1.4M

Avg volume

564K

0.7x

Rel. volume

0.8x

79% of 52w

52-week range

28% of 52w

Scanner alerts 30d

RETAIL-RETAIL STORES, NEC

Sector

RETAIL-RETAIL STORES, NEC

SBH vs ULTA: the quick read

·ULTA is the larger company by market cap ($22.42B vs $1.55B).
·ULTA has been more active on our scanner (45 vs 33 alerts in 30 days).
·ULTA has the smaller float (42.9M vs 91.7M), which tends to mean sharper, more volatile moves.
·Both are retail-retail stores, nec names, so this is a like-for-like comparison and sector news tends to move them together.
·SBH trades at a small fraction of the other's share price, so position sizing and the size of a "normal" move differ a lot between them.
·Both stay busy on our scanner, 45 and 33 unusual-volume alerts over 30 days, so neither is the quiet one here.
·They are not really peers by size: ULTA is more than 14x the market cap of SBH, so the same dollar of news moves SBH far harder.

Objective differences only. Not investment advice.

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Frequently asked questions

Everything you need to know comparing SBH and ULTA on TheDesperateTrader.

Is SBH or ULTA the better stock?: "Better" depends on your goal, and these two are not alike. ULTA is the larger company by market cap ($22.42B vs $1.55B). ULTA has been more active on our scanner (45 vs 33 alerts in 30 days). ULTA has the smaller float (42.9M vs 91.7M), which tends to mean sharper, more volatile moves. Those are the measured differences, not a recommendation, and nothing here is investment advice.
What is the difference between SBH and ULTA?: The differences that matter: ULTA is roughly 14x the size of the other by market cap ($1.55B vs $22.42B); they trade at very different share prices ($16.57 vs $520.00); SBH sits at 79% of its 52-week range against 28% for ULTA; our scanner flagged SBH 33 times in the last 30 days against 45 for ULTA. Everything above is measured from the latest completed session and SEC filings.
Which of SBH and ULTA is more active right now?: Right now SBH is at about 0.7x its normal volume and ULTA is at about 0.8x, so ULTA is the one drawing unusual attention today. Relative volume (RVOL) compares a stock's volume to its own recent average, so it reads the same way for a megacap and a microcap and is the quickest way to tell which of two similar names is actually in play.
Is this comparison data live?: Prices and % changes are anchored to the latest completed session and split-adjusted, so a reverse split never shows as a fake move. Float is estimated from SEC filings and refreshed as new filings publish.

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