$ULTA
Ulta Beauty, Inc. Common Stock
XNAS•Consumer Discretionary•Retail-Retail Stores, Nec
$563.55
▲+3.31%+$18.07
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Plans & pricingDonateUlta Beauty, Inc. Common Stock
XNAS•Consumer Discretionary•Retail-Retail Stores, Nec
Why is ULTA up today? It is at $563.55 (+3.31%), and our scanner flagged it 43 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ULTA spikes, and full due diligence on ULTA — key stats, earnings, dilution and insider activity. Free.
Our scanner flagged $ULTA 43 times in the last 30 days. Create a free account to track $ULTA, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.
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Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Latest filing4Insider trade (Form 4)Sep 21, 2026 · 17 days ago| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Steelman Kecia Officer | Sold (automatic/other) | -2K | sold 4.7% | 40K | $1.1M at $545.88 | Sep 17, 26 |
Nagler Lorna Director | Sold (automatic/other) | -600 | sold 7.7% | 7K | $322K at $537.31 | Sep 11, 26 |
Olson Brieane Lee Director | Acquired (grant/award) | +271 | n/a | 271 | n/a | Sep 1, 26 |
Garcia Kelly E Officer | Acquired (grant/award) | +3K | added 100% | 5K | n/a | Sep 1, 26 |
Mrkonic George R Jr Director | Sold (automatic/other) | -383 | sold 14% | 2K | $182K at $475.84 | Jun 15, 26 |
Brok Martin Director | Acquired (grant/award) | +404 | added 32% | 2K | n/a | Jun 10, 26 |
Garcia Kelly E Director | Acquired (grant/award) | +404 | added 23% | 2K | n/a | Jun 10, 26 |
Halligan Catherine Ann Director | Acquired (grant/award) | +404 | added 20% | 2K | n/a | Jun 10, 26 |
Landry Stephenie Lee Director | Acquired (grant/award) | +404 | added 100% | 681 | n/a | Jun 10, 26 |
Mrkonic George R Jr Director | Acquired (grant/award) | +404 | added 17% | 3K | n/a | Jun 10, 26 |
Nagler Lorna Director | Acquired (grant/award) | +404 | added 5.5% | 8K | n/a | Jun 10, 26 |
Smith Mike C. Director | Acquired (grant/award) | +404 | added 18% | 3K | n/a | Jun 10, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Blend of news sentiment, today’s move, and community votes. Not investment advice.
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
Comparable names in retail-retail stores, nec, closest in size first.
Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
ULTA last traded at $563.55, up 3.31% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
The ULTA Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ULTA 43 times in the last 30 days.
ULTA (Ulta Beauty, Inc. Common Stock) trades on XNAS, with a market cap of about $24.12B in the RETAIL-RETAIL STORES, NEC sector.
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ULTA for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.
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