$ULTA
Ulta Beauty, Inc. Common Stock
XNAS•Consumer Discretionary•Retail-Retail Stores, Nec
Why is ULTA up today? It is at $520.00 (+0.94%), and our scanner flagged it 45 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ULTA spikes, and full due diligence on ULTA — key stats, earnings, dilution and insider activity. Free.
Get free $ULTA alerts the moment volume spikes
Our scanner flagged $ULTA 45 times in the last 30 days. Create a free account to track $ULTA, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.
No card · 5 premium days · join 800+ traders
Key Stats
- Price
- $520.00
- Change today
- +0.94%
- Previous close
- $515.14
- 52-week range
- $443.60 – $714.97
- Market cap
- $22.42B
- Shares outstanding
- 43.0M SEC · as of 2026-05-28 · 86d
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Avg daily volume
- 697K
- Next earnings
- Aug 27 · in 5d (after close)
- Sector
- Consumer Discretionary
- Industry
- Retail-Retail Stores, Nec
- Exchange
- XNAS
- 5mthin
- 0.2x
- 15mthin
- 0.2x
- 1hthin
- 0.4x
- 1D
- --
Get free ULTA + market alerts in your inbox
The top plays and unusual-volume catches our scanner flags, emailed to you. No account needed.
No spam. Unsubscribe anytime. Not investment advice.
Why is $ULTA up today?
Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystUlta Beauty Appoints Brieane Olson to Its Board of Directors, from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying7 buys, 1 sells last 3 months (17/6 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Mrkonic George R Jr Director | Sold (automatic/other) | -383 | sold 14% | 2K | $182K at $475.84 | Jun 15, 26 |
Brok Martin Director | Acquired (grant/award) | +404 | added 32% | 2K | n/a | Jun 10, 26 |
Garcia Kelly E Director | Acquired (grant/award) | +404 | added 23% | 2K | n/a | Jun 10, 26 |
Halligan Catherine Ann Director | Acquired (grant/award) | +404 | added 20% | 2K | n/a | Jun 10, 26 |
Landry Stephenie Lee Director | Acquired (grant/award) | +404 | added 100% | 681 | n/a | Jun 10, 26 |
Mrkonic George R Jr Director | Acquired (grant/award) | +404 | added 17% | 3K | n/a | Jun 10, 26 |
Nagler Lorna Director | Acquired (grant/award) | +404 | added 5.5% | 8K | n/a | Jun 10, 26 |
Smith Mike C. Director | Acquired (grant/award) | +404 | added 18% | 3K | n/a | Jun 10, 26 |
Mrkonic George R Jr Director | Sold (automatic/other) | -452 | sold 16% | 2K | $244K at $539.29 | Apr 7, 26 |
Casares Rene G. Officer | Acquired (grant/award) | +1K | added 68% | 3K | n/a | Mar 31, 26 |
Delorefice Christopher Officer | Acquired (grant/award) | +4K | added 77% | 10K | n/a | Mar 31, 26 |
Ryan Anita Jane Officer | Acquired (grant/award) | +1K | added 19% | 9K | n/a | Mar 31, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$ULTA Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$ULTA Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
Stocks similar to ULTA
Comparable names in retail-retail stores, nec, closest in size first.
ULTA stock FAQ
Why is $ULTA up today?
Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the ULTA stock price today?
ULTA last traded at $520.00, up 0.94% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
When does ULTA report earnings?
Ulta Beauty, Inc. Common Stock (ULTA) is next expected to report earnings on Thursday, August 27, 2026 (after close), about 5 days away. Earnings reports often cause large overnight gaps, so many traders manage risk around the date. The date can shift until the company officially confirms it.
Where can I see live ULTA alerts?
The ULTA Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ULTA 45 times in the last 30 days.
What exchange is ULTA on?
ULTA (Ulta Beauty, Inc. Common Stock) trades on XNAS, with a market cap of about $22.42B in the RETAIL-RETAIL STORES, NEC sector.
Is ULTA good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ULTA for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.