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$NOW

SERVICENOW, INC.

XNYSTechnologyServices-Prepackaged Software

$129.71-0.03%$0.0400Prev $129.75LIVE Full chart Live alerts
No recent price bars, the chart lights up when NOW starts printing.

Why is NOW down today? It is at $129.71 (-0.03%), and our scanner flagged it 297 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment NOW spikes, and full due diligence on NOW — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $NOW 297 times in the last 30 days. Create a free account to track $NOW, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$129.71
Change today
-0.03%
Previous close
$129.75
52-week range
$81.24 – $194.73
Valuation & dividend
Market cap
$134.16B
Ownership & volume
Shares outstanding
1.03B
SEC · as of 2026-06-30 · 52d
Insider ownership
<1%
DEF 14A · 2026-04-06
Institutional own.
92.38%
Total held
92.7%
Tradeable float
75.2M
7% of shares · after <1% insiders + 92% institutions
Short interest
36.8M
▼ -34% vs prior · as of 2026-07-31
Short % of float
48.9%
Days to cover
1.2d
Avg daily volume
17.9M
Classification
Sector
Technology
Industry
Services-Prepackaged Software
Exchange
XNYS
Relative volumevs this time of day
5m
0.7x
15m
0.4x
1h
0.5x
1D
0.0x

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Why is $NOW moving today?

Here is the latest on NOW from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for NOW today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystServiceNow, Inc.: Q2 FY2026 results, three months to Jun 30, 2026, from an SEC filing. Read it →Latest filingS-8Employee share plan registration (S-8)Aug 20, 2026 · today
Why is $NOW moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile🔥 Heavily shorted · 49% of floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy30 analysts
Avg target $141.00(+9% upside)
Range $72 - $248
27 buy1 hold2 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

1 buys, 20 sells last 3 months (9/117 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Mastantuono Gina
Officer
Sold (automatic/other)-858sold 0.8%109K$101K
at $117.70
Aug 17, 26
Mastantuono Gina
Officer
Other2Kadded 1.5%110Kn/aAug 17, 26
Fontaine Danielle
Officer
Sold (automatic/other)-168sold 1.5%11K$20K
at $117.70
Aug 17, 26
Fontaine Danielle
Officer
Other485added 4.6%11Kn/aAug 17, 26
Fipps Paul
Officer
Sold (automatic/other)-256sold 1.3%20K$30K
at $117.70
Aug 17, 26
Fipps Paul
Officer
Other640added 3.2%20Kn/aAug 17, 26
Canney Jacqueline P
Officer
Sold (automatic/other)-496sold 1.3%38K$58K
at $117.70
Aug 17, 26
Canney Jacqueline P
Officer
Other970added 2.6%38Kn/aAug 17, 26
Mcdermott William R
Officer
Sold (automatic/other)-2Ksold 1.2%184K$263K
at $117.70
Aug 17, 26
Mcdermott William R
Officer
Other4Kadded 2.3%186Kn/aAug 17, 26
Mastantuono Gina
Officer
Sold (automatic/other)-4Ksold 3.9%106K$530K
at $124.00
Aug 14, 26
Mastantuono Gina
Officer
Other8Kadded 7.7%112Kn/aAug 14, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$NOW is down 0.0% today and has a recent share offering on file. See who may be selling into moves →

Dilution watch

Recent offering

Recent priced share offering — a one-time sale that has already completed (not ongoing). If $NOW runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$NOW Sentiment

Neutral
Bearish50Bullish
📰 News: 0 bull · 0 bearToday: -0.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$NOW Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 15h ago +1.7% vs EMA
NOW 200EMA (5m) Trending · 105 bars · L4 · +1.70% above EMA · slope +0.55%
at $129.36
Alert· 16h ago +1.5% vs EMA
$NOW near 200 EMA: +1.48% from 200 EMA at 12:49 PM ET
at $130.91
Alert· 16h ago 3.6× RVOL
NOW hit 3.605x RVOL at 12:49 PM ET
at $130.91
Alert· 18h ago +1.8% vs EMA
$NOW near 200 EMA: +1.81% from 200 EMA at 11:19 AM ET
at $129.99
Alert· 18h ago 2.0× RVOL
NOW hit 2.000x RVOL at 11:19 AM ET
at $129.99
Alert· 18h ago 2.0× RVOL
NOW hit 2.000x RVOL at 10:33 AM ET
at $128.35
Alert· 19h ago -0.1% vs EMA
$NOW crossed below 200 EMA (-0.09% vs EMA) at 9:21 AM ET
at $126.59
Alert· 20h ago +0.0% vs EMA
$NOW near 200 EMA: +0.00% from 200 EMA at 9:19 AM ET
at $126.70
Alert· 20h ago 3.1× RVOL
NOW hit 3.066x RVOL at 9:19 AM ET
at $126.70
Alert· 22h ago 5.8× RVOL
NOW hit 5.805x RVOL at 6:38 AM ET
at $126.00
Alert· 1d ago -0.6% vs EMA
$NOW near 200 EMA: -0.57% from 200 EMA at 7:42 PM ET
at $127.30
Alert· 1d ago 8.4× RVOL
NOW hit 8.423x RVOL at 7:42 PM ET
at $127.30
Alert· 1d ago -0.7% vs EMA
$NOW near 200 EMA: -0.70% from 200 EMA at 6:30 PM ET
at $127.20
Alert· 1d ago 2.6× RVOL
NOW hit 2.597x RVOL at 6:30 PM ET
at $127.20
Alert· 1d ago +3.5% vs EMA
NOW 200EMA (5m) Trending · 71 bars · L3 · +3.47% above EMA · slope +0.85%
at $127.66
Alert· 1d ago +0.4% vs EMA
NOW 200EMA (1m) Trending · 263 bars · L5 · +0.41% above EMA · slope +0.08%
at $127.98
Alert· 1d ago +0.1% vs EMA
NOW 50EMA (5m) Trending · 71 bars · L3 · +0.15% above EMA · slope +0.54%
at $127.66
Alert· 1d ago 2.0× RVOL
NOW hit 2.000x RVOL at 3:24 PM ET
at $128.06
Alert· 1d ago 7.1× RVOL
NOW hit 7.093x RVOL at 1:22 PM ET
at $127.88
Alert· 1d ago +2.0% vs EMA
$NOW near 200 EMA: +2.05% from 200 EMA at 1:15 PM ET
at $128.59
Alert· 1d ago 2.0× RVOL
NOW hit 2.034x RVOL at 1:15 PM ET
at $128.59
Alert· 1d ago 2.2× RVOL
NOW hit 2.198x RVOL at 12:32 PM ET
at $129.41
Alert· 1d ago +1.04%
$NOW moved +1.04% in 1 min (Level 1) at 11:51 AM ET
at $129.33
Alert· 1d ago 4.5× RVOL
NOW hit 4.542x RVOL at 11:26 AM ET
at $127.96
Alert· 1d ago -1.24%
$NOW moved -1.24% in 1 min (Level 1) at 10:37 AM ET
at $126.25

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NOW stock FAQ

Why is $NOW moving today?

Here is the latest on NOW from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for NOW today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the NOW stock price today?

NOW last traded at $129.71, down 0.03% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live NOW alerts?

The NOW Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged NOW 297 times in the last 30 days.

What exchange is NOW on?

NOW (SERVICENOW, INC.) trades on XNYS, with a market cap of about $134.16B in the SERVICES-PREPACKAGED SOFTWARE sector.

Is NOW good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge NOW for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.