$MAX
MediaAlpha, Inc.
XNYS•Other•Services-Business Services, Nec
Why is MAX down today? It is at $12.94 (-1.75%), and our scanner flagged it 36 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment MAX spikes, and full due diligence on MAX — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $12.94
- Change today
- -1.75%
- Previous close
- $13.17
- 52-week range
- $7.09 – $14.70
- Market cap
- $793M
- Shares outstanding
- 61.3M Live vendor count
- Institutional own.
- 97.50%
- Total held
- 100.0%
- Short interest
- 2.8M ▲ +5% vs prior · as of 2026-07-31
- Days to cover
- 2.4d
- Avg daily volume
- 699K
- Sector
- Other
- Industry
- Services-Business Services, Nec
- Exchange
- XNYS
- 5m
- 0.4x
- 15m
- 1.2x
- 1h
- 0.7x
- 1D
- --
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Why is $MAX down today?
Here is the latest on MAX from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for MAX today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Analyst data via Nasdaq. Not investment advice.
Insiders
Insiders selling0 buys, 80 sells last 3 months (12/273 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Nonko Eugene Director | Sold (automatic/other) | -3K | sold 0.4% | 833K | $43K at $13.20 | Aug 19, 26 |
Nonko Eugene Director | Sold (automatic/other) | -8K 0.01% of company | sold 0.8% | 960K | $109K at $13.23 | Aug 19, 26 |
Nonko Eugene Director | Sold (automatic/other) | -3K | sold 0.4% | 836K | $42K at $12.90 | Aug 18, 26 |
Nonko Eugene Director | Sold (automatic/other) | -8K 0.01% of company | sold 0.8% | 968K | $106K at $12.88 | Aug 18, 26 |
Cramer Keith Officer | Sold (automatic/other) | -13K 0.02% of company | sold 4.7% | 264K | $166K at $12.76 | Aug 17, 26 |
Nonko Eugene Director | Sold (automatic/other) | -3K | sold 0.4% | 839K | $42K at $12.82 | Aug 17, 26 |
Nonko Eugene Director | Sold (automatic/other) | -8K 0.01% of company | sold 0.8% | 976K | $105K at $12.78 | Aug 17, 26 |
Cramer Keith Officer | Other | 10K 0.02% of company | added 3.7% | 277K | n/a | Aug 15, 26 |
Yeh Kuanling Amy Officer | Other | 10K 0.02% of company | added 1.9% | 552K | n/a | Aug 15, 26 |
Thompson Patrick Ryan Officer | Sold (automatic/other) | -24K 0.04% of company | sold 2.2% | 1.08M | $319K at $13.17 | Aug 15, 26 |
Coyne Jeffrey B Officer | Sold (automatic/other) | -14K 0.02% of company | sold 2.4% | 578K | $187K at $13.17 | Aug 15, 26 |
Yeh Kuanling Amy Officer | Sold (automatic/other) | -12K 0.02% of company | sold 2.2% | 542K | $163K at $13.55 | Aug 14, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Dilution watch
UnavailableWe could not reach SEC EDGAR, so the dilution check did not run for $MAX. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.
$MAX Sentiment
BearishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$MAX Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
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MAX stock FAQ
Why is $MAX down today?
Here is the latest on MAX from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for MAX today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the MAX stock price today?
MAX last traded at $12.94, down 1.75% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live MAX alerts?
The MAX Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged MAX 36 times in the last 30 days.
What exchange is MAX on?
MAX (MediaAlpha, Inc.) trades on XNYS, with a market cap of about $793M in the SERVICES-BUSINESS SERVICES, NEC sector.
Is MAX good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge MAX for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.