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$MAX

MediaAlpha, Inc.

XNYSOtherServices-Business Services, Nec

$12.94
-1.75%-$0.230
RVOL peak today
Normal
Halted today
None today
Float
ultra-low
Next earnings
Unscheduled
$12.94-1.75%$0.2300Prev $13.17LIVE Full chart Live alerts
No recent price bars, the chart lights up when MAX starts printing.

Why is MAX down today? It is at $12.94 (-1.75%), and our scanner flagged it 36 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment MAX spikes, and full due diligence on MAX — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $MAX 36 times in the last 30 days. Create a free account to track $MAX, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$12.94
Change today
-1.75%
Previous close
$13.17
52-week range
$7.09 – $14.70
Valuation & dividend
Market cap
$793M
Ownership & volume
Shares outstanding
61.3M
Live vendor count
Insider ownership
8.2%
DEF 14A · 2026-03-23
Institutional own.
97.50%
Total held
100.0%
Short interest
2.8M
▲ +5% vs prior · as of 2026-07-31
Days to cover
2.4d
Avg daily volume
699K
Classification
Sector
Other
Industry
Services-Business Services, Nec
Exchange
XNYS
Relative volumevs this time of day
5m
0.4x
15m
1.2x
1h
0.7x
1D
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Why is $MAX down today?

Here is the latest on MAX from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for MAX today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Why is $MAX moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy8 analysts
Avg target $14.86(+15% upside)
Range $11 - $19
6 buy2 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

Insiders selling0 buys, 80 sells last 3 months (12/273 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Nonko Eugene
Director
Sold (automatic/other)-3Ksold 0.4%833K$43K
at $13.20
Aug 19, 26
Nonko Eugene
Director
Sold (automatic/other)-8K
0.01% of company
sold 0.8%960K$109K
at $13.23
Aug 19, 26
Nonko Eugene
Director
Sold (automatic/other)-3Ksold 0.4%836K$42K
at $12.90
Aug 18, 26
Nonko Eugene
Director
Sold (automatic/other)-8K
0.01% of company
sold 0.8%968K$106K
at $12.88
Aug 18, 26
Cramer Keith
Officer
Sold (automatic/other)-13K
0.02% of company
sold 4.7%264K$166K
at $12.76
Aug 17, 26
Nonko Eugene
Director
Sold (automatic/other)-3Ksold 0.4%839K$42K
at $12.82
Aug 17, 26
Nonko Eugene
Director
Sold (automatic/other)-8K
0.01% of company
sold 0.8%976K$105K
at $12.78
Aug 17, 26
Cramer Keith
Officer
Other10K
0.02% of company
added 3.7%277Kn/aAug 15, 26
Yeh Kuanling Amy
Officer
Other10K
0.02% of company
added 1.9%552Kn/aAug 15, 26
Thompson Patrick Ryan
Officer
Sold (automatic/other)-24K
0.04% of company
sold 2.2%1.08M$319K
at $13.17
Aug 15, 26
Coyne Jeffrey B
Officer
Sold (automatic/other)-14K
0.02% of company
sold 2.4%578K$187K
at $13.17
Aug 15, 26
Yeh Kuanling Amy
Officer
Sold (automatic/other)-12K
0.02% of company
sold 2.2%542K$163K
at $13.55
Aug 14, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

Dilution watch

Unavailable

We could not reach SEC EDGAR, so the dilution check did not run for $MAX. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.

$MAX Sentiment

Bearish
Bearish39Bullish
📰 News: 0 bull · 0 bearToday: -1.7%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$MAX Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 3d ago +1.4% vs EMA
MAX 200EMA (5m) Trending · 67 bars · L3 · +1.41% above EMA · slope +0.42%
at $13.41
Alert· 4d ago +1.5% vs EMA
MAX 200EMA (1m) Trending · 105 bars · L4 · +1.52% above EMA · slope +0.22%
at $13.46
Alert· 4d ago +0.8% vs EMA
MAX 200EMA (1m) Trending · 77 bars · L3 · +0.76% above EMA · slope +0.22%
at $13.32
Alert· 4d ago +2.9% vs EMA
$MAX near 200 EMA: +2.88% from 200 EMA at 11:53 AM ET
at $13.50
Alert· 4d ago 5.5× RVOL
MAX hit 5.460x RVOL at 11:53 AM ET
at $13.50
Alert· 4d ago 2.5× RVOL
MAX hit 2.542x RVOL at 10:07 AM ET
at $13.35
Alert· 9d ago 10.7× RVOL
MAX hit 10.668x RVOL at 11:05 AM ET
at $13.60
Alert· 9d ago +2.4% vs EMA
MAX 200EMA (5m) Trending · 59 bars · L3 · +2.39% above EMA · slope +0.22%
at $13.30
Alert· 9d ago +1.8% vs EMA
MAX 50EMA (5m) Trending · 63 bars · L3 · +1.82% above EMA · slope +0.65%
at $13.30
Alert· 9d ago +2.4% vs EMA
MAX 200EMA (1m) Trending · 110 bars · L4 · +2.37% above EMA · slope +0.33%
at $13.30
Alert· 10d ago 4.1× RVOL
MAX hit 4.082x RVOL at 2:10 PM ET
at $13.03
Alert· 12d ago -0.8% vs EMA
$MAX near 200 EMA: -0.76% from 200 EMA at 2:19 PM ET
at $13.09
Alert· 12d ago 6.0× RVOL
MAX hit 6.025x RVOL at 2:19 PM ET
at $13.09
Alert· 12d ago +1.00%
$MAX moved +1.00% in 1 min (Level 1) at 1:20 PM ET
at $12.99
Alert· 12d ago -1.5% vs EMA
$MAX near 200 EMA: -1.52% from 200 EMA at 1:20 PM ET
at $13.02
Alert· 12d ago 3.9× RVOL
MAX hit 3.883x RVOL at 1:20 PM ET
at $13.02
Alert· 12d ago 2.5× RVOL
MAX hit 2.513x RVOL at 12:46 PM ET
at $12.99
Alert· 12d ago +3.4% vs EMA
MAX 200EMA (5m) Trending · 70 bars · L3 · +3.41% above EMA · slope +0.62%
at $13.54
Alert· 13d ago -2.03%
$MAX moved -2.03% in 1 min (Level 2) at 9:30 AM ET
at $13.30
Alert· 15d ago +4.9% vs EMA
MAX 200EMA (5m) Trending · 78 bars · L3 · +4.94% above EMA · slope +0.79%
at $13.42
Alert· 15d ago +2.3% vs EMA
MAX 200EMA (1m) Trending · 229 bars · L5 · +2.28% above EMA · slope +0.32%
at $13.42
Alert· 15d ago +2.3% vs EMA
MAX 200EMA (1m) Trending · 229 bars · L5 · +2.28% above EMA · slope +0.32%
at $13.42
Alert· 16d ago 2.0× RVOL
MAX hit 2.000x RVOL at 3:04 PM ET
at $13.17
Alert· 16d ago 24.7× RVOL
MAX hit 24.675x RVOL at 12:15 PM ET
at $13.28
Alert· 16d ago 2.6× RVOL
MAX hit 2.602x RVOL at 3:24 PM ET
at $12.13

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MAX stock FAQ

Why is $MAX down today?

Here is the latest on MAX from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for MAX today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the MAX stock price today?

MAX last traded at $12.94, down 1.75% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live MAX alerts?

The MAX Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged MAX 36 times in the last 30 days.

What exchange is MAX on?

MAX (MediaAlpha, Inc.) trades on XNYS, with a market cap of about $793M in the SERVICES-BUSINESS SERVICES, NEC sector.

Is MAX good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge MAX for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.