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$SFM

Sprouts Farmers Market, Inc.

XNASConsumer StaplesRetail-Grocery Stores

$78.38-1.20%$0.9500Prev $79.33LIVE Full chart Live alerts
No recent price bars, the chart lights up when SFM starts printing.

Why is SFM down today? It is at $78.38 (-1.20%), and our scanner flagged it 60 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SFM spikes, and full due diligence on SFM — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $SFM 60 times in the last 30 days. Create a free account to track $SFM, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$78.38
Change today
-1.20%
Previous close
$79.33
52-week range
$64.75 – $150.20
Valuation & dividend
Market cap
$7.35B
Ownership & volume
Shares outstanding
93.2M
SEC · as of 2026-07-27 · 24d
Insider ownership
1.3%
DEF 14A · 2026-04-07
Total held
1.3%
Tradeable float
92.1M
99% of shares · after 1% insiders + institutional n/a
Short interest
10.7M
▼ -2% vs prior · as of 2026-07-31
Short % of float
11.7%
Days to cover
4.6d
Avg daily volume
2.4M
Classification
Sector
Consumer Staples
Industry
Retail-Grocery Stores
Exchange
XNAS
Relative volumevs this time of day
5m
0.9x
15m
0.7x
1h
0.7x
1D
0.2x

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Why is $SFM down today?

1 alert today2.1x RVOL

SFM is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SFM today, peaking at 2.1x its normal volume.

Why is $SFM moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy10 analysts
Avg target $93.40(+19% upside)
Range $80 - $114
6 buy4 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

1 buys, 8 sells last 3 months (30/64 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
O'Leary Joseph D
Director
Sold (automatic/other)-3Ksold 15%15K$214K
at $82.57
Aug 14, 26
Sinclair Jack
Officer
Sold (automatic/other)-11K
0.01% of company
sold 3.8%270K$936K
at $86.80
Aug 4, 26
Sinclair Jack
Officer
Other11K
0.01% of company
added 4.0%281K$178K
at $16.47
Aug 4, 26
Sinclair Jack
Officer
Sold (automatic/other)-11K
0.01% of company
sold 3.8%270K$964K
at $89.34
Aug 3, 26
Sinclair Jack
Officer
Other11K
0.01% of company
added 4.0%281K$178K
at $16.47
Aug 3, 26
Sinclair Jack
Officer
Sold (automatic/other)-11K
0.01% of company
sold 3.8%270K$916K
at $84.87
Jul 7, 26
Sinclair Jack
Officer
Other11K
0.01% of company
added 4.0%281K$178K
at $16.47
Jul 7, 26
Sinclair Jack
Officer
Sold (automatic/other)-11K
0.01% of company
sold 3.8%270K$943K
at $87.41
Jul 6, 26
Sinclair Jack
Officer
Other11K
0.01% of company
added 4.0%281K$178K
at $16.47
Jul 6, 26
Konat Nicholas
Officer
Sold (automatic/other)-13K
0.01% of company
sold 16%66K$1.1M
at $87.90
Jun 11, 26
Sinclair Jack
Officer
Sold (automatic/other)-11K
0.01% of company
sold 3.8%270K$938K
at $86.92
Jun 8, 26
Sinclair Jack
Officer
Other11K
0.01% of company
added 4.0%281K$178K
at $16.47
Jun 8, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

Dilution watch

Unavailable

We could not reach SEC EDGAR, so the dilution check did not run for $SFM. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.

$SFM Sentiment

Bullish
Bearish75Bullish
📰 News: 4 bull · 0 bearToday: -1.2%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$SFM Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 9h ago -1.74%
$SFM moved -1.74% in 1 min (Level 1) at 7:20 AM ET
at $78.25
Alert· 1d ago -1.04%
$SFM moved -1.04% in 1 min (Level 1) at 2:50 PM ET
at $81.23
Alert· 1d ago +1.12%
$SFM moved +1.12% in 1 min (Level 1) at 2:23 PM ET
at $81.56
Alert· 1d ago 13.0× RVOL
SFM hit 12.986x RVOL at 10:04 AM ET
at $78.75
News· The Motley Fool· 1d ago Bullish
Sprouts Farmers Market Director O'Leary Sells 2,597 Shares for $214,000 -- Should Investors Beware?
Alert· 2d ago -0.9% vs EMA
$SFM near 200 EMA: -0.87% from 200 EMA at 12:23 PM ET
at $79.41
Alert· 2d ago 4.3× RVOL
SFM hit 4.269x RVOL at 12:23 PM ET
at $79.41
Alert· 2d ago 10.0× RVOL
SFM hit 10.003x RVOL at 10:59 AM ET
at $80.44
Alert· 3d ago 3.0× RVOL
SFM hit 3.016x RVOL at 2:05 PM ET
at $80.67
Alert· 6d ago 4.5× RVOL
SFM hit 4.475x RVOL at 1:50 PM ET
at $82.65
Alert· 7d ago +1.10%
$SFM moved +1.10% in 1 min (Level 1) at 12:47 PM ET
at $82.69
Alert· 7d ago -1.6% vs EMA
$SFM near 200 EMA: -1.60% from 200 EMA at 12:27 PM ET
at $83.00
Alert· 7d ago 7.7× RVOL
SFM hit 7.708x RVOL at 12:27 PM ET
at $83.00
Alert· 7d ago 9.1× RVOL
SFM hit 9.102x RVOL at 10:52 AM ET
at $84.26
Alert· 7d ago 7.5× RVOL
SFM hit 7.528x RVOL at 9:52 AM ET
at $85.41
Alert· 8d ago 2.8× RVOL
SFM hit 2.774x RVOL at 11:44 AM ET
at $83.89
Alert· 9d ago +0.1% vs EMA
$SFM near 200 EMA: +0.12% from 200 EMA at 2:08 PM ET
at $83.98
Alert· 9d ago 8.1× RVOL
SFM hit 8.082x RVOL at 2:08 PM ET
at $83.98
Alert· 9d ago +1.70%
$SFM moved +1.70% in 1 min (Level 1) at 1:20 PM ET
at $82.74
Alert· 9d ago -1.25%
$SFM moved -1.25% in 1 min (Level 1) at 12:50 PM ET
at $82.67
News· The Motley Fool· 14d ago Neutral
Sprouts CEO Jack Sinclair Sells 21,576 Shares for $1.9 Million
Alert· 15d ago 2.0× RVOL
SFM hit 2.000x RVOL at 3:38 PM ET
at $84.69
Alert· 15d ago 3.8× RVOL
SFM hit 3.808x RVOL at 12:18 PM ET
at $86.02
Alert· 17d ago +0.9% vs EMA
SFM 200EMA (5m) Trending · 83 bars · L3 · +0.91% above EMA · slope +0.26%
at $88.84
Alert· 17d ago +0.9% vs EMA
$SFM near 200 EMA: +0.95% from 200 EMA at 12:44 PM ET
at $89.93
Alert· 17d ago 3.9× RVOL
SFM hit 3.925x RVOL at 12:44 PM ET
at $89.93
Alert· 17d ago +0.2% vs EMA
$SFM near 200 EMA: +0.25% from 200 EMA at 11:52 AM ET
at $89.05
News· The Motley Fool· 21d ago Bullish
Stock Market Midday, July 30: Microsoft Soars 15%, Boosting Tech Stocks
News· SEC EDGAR· 22d ago
Sprouts Farmers Market, Inc.: Q2 FY2026 results, three months to Jun 28, 2026
News· SEC EDGAR· 22d ago
Sprouts Farmers Market, Inc. Reports Second Quarter 2026 Results
News· GlobeNewswire Inc.· 51d ago Bullish
Organic Produce Summit Unveils Robust Education Program for 10th Anniversary Celebration
News· Investing.com· 70d ago Bullish
Sprouts’ New Stores Still Justify a Growth Premium
News· GlobeNewswire Inc.· 78d ago Neutral
Heirloom Coffee Roasters Launches Clean Craft™, Establishing a New National Standard for Clean Coffee

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SFM stock FAQ

Why is $SFM down today?

SFM is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SFM today, peaking at 2.1x its normal volume.

What is the SFM stock price today?

SFM last traded at $78.38, down 1.20% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live SFM alerts?

The SFM Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SFM 60 times in the last 30 days.

What exchange is SFM on?

SFM (Sprouts Farmers Market, Inc.) trades on XNAS, with a market cap of about $7.35B in the RETAIL-GROCERY STORES sector.

Is SFM good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SFM for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.