$SFM
Sprouts Farmers Market, Inc.
XNAS•Consumer Staples•Retail-Grocery Stores
Why is SFM down today? It is at $78.38 (-1.20%), and our scanner flagged it 60 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SFM spikes, and full due diligence on SFM — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $78.38
- Change today
- -1.20%
- Previous close
- $79.33
- 52-week range
- $64.75 – $150.20
- Market cap
- $7.35B
- Total held
- 1.3%
- Tradeable float
- 92.1M 99% of shares · after 1% insiders + institutional n/a
- Short interest
- 10.7M ▼ -2% vs prior · as of 2026-07-31
- Short % of float
- 11.7%
- Days to cover
- 4.6d
- Avg daily volume
- 2.4M
- Sector
- Consumer Staples
- Industry
- Retail-Grocery Stores
- Exchange
- XNAS
- 5m
- 0.9x
- 15m
- 0.7x
- 1h
- 0.7x
- 1D
- 0.2x
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Why is $SFM down today?
SFM is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SFM today, peaking at 2.1x its normal volume.
Analyst data via Nasdaq. Not investment advice.
Insiders
1 buys, 8 sells last 3 months (30/64 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
O'Leary Joseph D Director | Sold (automatic/other) | -3K | sold 15% | 15K | $214K at $82.57 | Aug 14, 26 |
Sinclair Jack Officer | Sold (automatic/other) | -11K 0.01% of company | sold 3.8% | 270K | $936K at $86.80 | Aug 4, 26 |
Sinclair Jack Officer | Other | 11K 0.01% of company | added 4.0% | 281K | $178K at $16.47 | Aug 4, 26 |
Sinclair Jack Officer | Sold (automatic/other) | -11K 0.01% of company | sold 3.8% | 270K | $964K at $89.34 | Aug 3, 26 |
Sinclair Jack Officer | Other | 11K 0.01% of company | added 4.0% | 281K | $178K at $16.47 | Aug 3, 26 |
Sinclair Jack Officer | Sold (automatic/other) | -11K 0.01% of company | sold 3.8% | 270K | $916K at $84.87 | Jul 7, 26 |
Sinclair Jack Officer | Other | 11K 0.01% of company | added 4.0% | 281K | $178K at $16.47 | Jul 7, 26 |
Sinclair Jack Officer | Sold (automatic/other) | -11K 0.01% of company | sold 3.8% | 270K | $943K at $87.41 | Jul 6, 26 |
Sinclair Jack Officer | Other | 11K 0.01% of company | added 4.0% | 281K | $178K at $16.47 | Jul 6, 26 |
Konat Nicholas Officer | Sold (automatic/other) | -13K 0.01% of company | sold 16% | 66K | $1.1M at $87.90 | Jun 11, 26 |
Sinclair Jack Officer | Sold (automatic/other) | -11K 0.01% of company | sold 3.8% | 270K | $938K at $86.92 | Jun 8, 26 |
Sinclair Jack Officer | Other | 11K 0.01% of company | added 4.0% | 281K | $178K at $16.47 | Jun 8, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Dilution watch
UnavailableWe could not reach SEC EDGAR, so the dilution check did not run for $SFM. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.
$SFM Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SFM Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.




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SFM stock FAQ
Why is $SFM down today?
SFM is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SFM today, peaking at 2.1x its normal volume.
What is the SFM stock price today?
SFM last traded at $78.38, down 1.20% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live SFM alerts?
The SFM Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SFM 60 times in the last 30 days.
What exchange is SFM on?
SFM (Sprouts Farmers Market, Inc.) trades on XNAS, with a market cap of about $7.35B in the RETAIL-GROCERY STORES sector.
Is SFM good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SFM for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.