$FLO
Flowers Foods, Inc.
XNYS
Why is FLO down today? It is at $6.75 (-9.52%), and our scanner flagged it 117 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment FLO spikes, and full due diligence on FLO — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $6.75
- Change today
- -9.52%
- Previous close
- $7.46
- 52-week range
- $6.80 – $15.98
- Market cap
- $1.56B
- Dividend yield
- 6.70% ($0.50)
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 44.0M ▲ +1% vs prior · as of 2026-07-31
- Days to cover
- 8.6d
- Avg daily volume
- 5.4M
- Exchange
- XNYS
- 5mthin
- 7.4x
- 15mthin
- 0.3x
- 1hthin
- 6.5x
- 1D
- 0.3x
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Why is $FLO down today?
FLO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on FLO today, peaking at 68.1x its normal volume. Fresh from the SEC: FLOWERS FOODS INC: Q2 FY2026 results, three months to Jul 18, 2026. A material company disclosure like this is often the real catalyst behind a move of this size.
Latest filing10-QQuarterly report (10-Q)Aug 20, 2026 · todayAnalyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying1 open-market buy2 buys, 0 sells last 3 months (25/25 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Courtney H Mark Officer | Acquired (grant/award) | +26K 0.01% of company | added 25% | 129K | n/a | Jun 15, 26 |
Scaglione Diego Anthony Officer | Bought (open market) | +5K | added 2.6% | 194K | $38K at $7.51 | Jun 8, 26 |
Chubb Thomas Caldecot Iii Director | Other | 4K | added 6.7% | 59K | n/a | Jun 4, 26 |
Casey Edward J. Jr. Director | Other | 9K | added 28% | 42K | n/a | May 29, 26 |
Deese George E Director | Other | 9K | added 0.5% | 2.01M | n/a | May 29, 26 |
Mcfadden William Jameson Director | Other | 9K | added 1.5% | 648K | n/a | May 29, 26 |
Spainhour Sterling A Jr. Director | Other | 8K | n/a | 8K | n/a | May 29, 26 |
Lewis Margaret G Director | Other | 9K | added 10% | 101K | n/a | May 29, 26 |
Chubb Thomas Caldecot Iii Director | Other | 9K | added 20% | 55K | n/a | May 29, 26 |
Mcmullian Ryals Officer | Sold (automatic/other) | -209K 0.10% of company | sold 18% | 973K | $1.7M at $8.03 | Apr 1, 26 |
Thomas Terry S Officer | Acquired (grant/award) | +35K 0.02% of company | added 39% | 123K | n/a | Feb 25, 26 |
Thomas Terry S Officer | Sold (automatic/other) | -8K | sold 6.8% | 115K | $81K at $9.65 | Feb 25, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$FLO Sentiment
BearishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$FLO Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.




FLO stock FAQ
Why is $FLO down today?
FLO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on FLO today, peaking at 68.1x its normal volume. Fresh from the SEC: FLOWERS FOODS INC: Q2 FY2026 results, three months to Jul 18, 2026. A material company disclosure like this is often the real catalyst behind a move of this size.
What is the FLO stock price today?
FLO last traded at $6.75, down 9.52% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does FLO pay a dividend?
Yes. FLO currently has a dividend yield of about 6.70% ($0.50 per share per year). Dividend figures can change; this is not investment advice.
Where can I see live FLO alerts?
The FLO Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged FLO 117 times in the last 30 days.
What exchange is FLO on?
FLO (Flowers Foods, Inc.) trades on XNYS, with a market cap of about $1.56B.
Is FLO good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge FLO for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.