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$FLO

Flowers Foods, Inc.

XNYS

$6.75-9.52%$0.7100Prev $7.46LIVE Full chart Live alerts
No recent price bars, the chart lights up when FLO starts printing.

Why is FLO down today? It is at $6.75 (-9.52%), and our scanner flagged it 117 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment FLO spikes, and full due diligence on FLO — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $FLO 117 times in the last 30 days. Create a free account to track $FLO, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$6.75
Change today
-9.52%
Previous close
$7.46
52-week range
$6.80 – $15.98
Valuation & dividend
Market cap
$1.56B
Dividend yield
6.70% ($0.50)
Ownership & volume
Shares outstanding
212.0M
SEC · as of 2026-05-15 · 97d
Insider ownership
<1%
DEF 14A · 2026-04-14
Institutional own.
99.9%
Total held
100.0%
Short interest
44.0M
▲ +1% vs prior · as of 2026-07-31
Days to cover
8.6d
Avg daily volume
5.4M
Classification
Exchange
XNYS
Relative volumevs this time of day
5mthin
7.4x
15mthin
0.3x
1hthin
6.5x
1D
0.3x

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Why is $FLO down today?

4 alerts today68.1x RVOLSEC filing

FLO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on FLO today, peaking at 68.1x its normal volume. Fresh from the SEC: FLOWERS FOODS INC: Q2 FY2026 results, three months to Jul 18, 2026. A material company disclosure like this is often the real catalyst behind a move of this size.

Latest filing10-QQuarterly report (10-Q)Aug 20, 2026 · today
Why is $FLO moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusHold1 analyst
Avg target $7.00(+4% upside)
Range $7 - $7
0 buy1 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

Insiders buying1 open-market buy2 buys, 0 sells last 3 months (25/25 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Courtney H Mark
Officer
Acquired (grant/award)+26K
0.01% of company
added 25%129Kn/aJun 15, 26
Scaglione Diego Anthony
Officer
Bought (open market)+5Kadded 2.6%194K$38K
at $7.51
Jun 8, 26
Chubb Thomas Caldecot Iii
Director
Other4Kadded 6.7%59Kn/aJun 4, 26
Casey Edward J. Jr.
Director
Other9Kadded 28%42Kn/aMay 29, 26
Deese George E
Director
Other9Kadded 0.5%2.01Mn/aMay 29, 26
Mcfadden William Jameson
Director
Other9Kadded 1.5%648Kn/aMay 29, 26
Spainhour Sterling A Jr.
Director
Other8Kn/a8Kn/aMay 29, 26
Lewis Margaret G
Director
Other9Kadded 10%101Kn/aMay 29, 26
Chubb Thomas Caldecot Iii
Director
Other9Kadded 20%55Kn/aMay 29, 26
Mcmullian Ryals
Officer
Sold (automatic/other)-209K
0.10% of company
sold 18%973K$1.7M
at $8.03
Apr 1, 26
Thomas Terry S
Officer
Acquired (grant/award)+35K
0.02% of company
added 39%123Kn/aFeb 25, 26
Thomas Terry S
Officer
Sold (automatic/other)-8Ksold 6.8%115K$81K
at $9.65
Feb 25, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$FLO Sentiment

Bearish
Bearish0Bullish
📰 News: 0 bull · 3 bearToday: -9.5%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$FLO Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 1h ago -5.44%
$FLO moved -5.44% in 1 min (Level 1) at 4:04 PM ET
at $7.10
Alert· 1h ago 68.1× RVOL
FLO hit 68.129x RVOL at 4:04 PM ET
at $7.10
Alert· 1h ago 3.3× RVOL
FLO hit 3.315x RVOL at 3:46 PM ET
at $7.12
News· SEC EDGAR· 5h ago
FLOWERS FOODS INC: Q2 FY2026 results, three months to Jul 18, 2026
News· SEC EDGAR· 5h ago
Flowers Foods, Inc. (NYSE: FLO) today reported financial results for the company’s 12-week second quarter ended July 18, 2026.
Alert· 7h ago 2.8× RVOL
FLO hit 2.767x RVOL at 10:09 AM ET
at $7.32
Alert· 1d ago 14.0× RVOL
FLO hit 14.000x RVOL at 12:20 PM ET
at $7.40
Alert· 2d ago -0.1% vs EMA
$FLO near 200 EMA: -0.09% from 200 EMA at 2:19 PM ET
at $7.47
Alert· 2d ago 3.1× RVOL
FLO hit 3.075x RVOL at 2:19 PM ET
at $7.47
Alert· 2d ago 2.0× RVOL
FLO hit 2.000x RVOL at 1:27 PM ET
at $7.54
Alert· 2d ago 2.1× RVOL
FLO hit 2.133x RVOL at 12:13 PM ET
at $7.53
Alert· 3d ago -0.9% vs EMA
$FLO near 200 EMA: -0.88% from 200 EMA at 3:10 PM ET
at $7.31
Alert· 3d ago 2.5× RVOL
FLO hit 2.504x RVOL at 3:10 PM ET
at $7.31
Alert· 3d ago -0.4% vs EMA
$FLO near 200 EMA: -0.36% from 200 EMA at 2:34 PM ET
at $7.37
Alert· 3d ago 15.3× RVOL
FLO hit 15.348x RVOL at 2:34 PM ET
at $7.37
Alert· 3d ago 15.7× RVOL
FLO hit 15.727x RVOL at 10:39 AM ET
at $7.33
Alert· 6d ago +0.1% vs EMA
$FLO near 200 EMA: +0.14% from 200 EMA at 12:53 PM ET
at $7.56
Alert· 6d ago 13.1× RVOL
FLO hit 13.079x RVOL at 12:53 PM ET
at $7.56
Alert· 6d ago 16.6× RVOL
FLO hit 16.592x RVOL at 11:36 AM ET
at $7.53
Alert· 7d ago +1.4% vs EMA
FLO 200EMA (1m) Trending · 236 bars · L5 · +1.38% above EMA · slope +0.20%
at $7.58
Alert· 7d ago +1.4% vs EMA
FLO 200EMA (1m) Trending · 236 bars · L5 · +1.38% above EMA · slope +0.20%
at $7.58
Alert· 7d ago +1.3% vs EMA
$FLO near 200 EMA: +1.26% from 200 EMA at 3:35 PM ET
at $7.57
Alert· 7d ago 2.6× RVOL
FLO hit 2.600x RVOL at 3:35 PM ET
at $7.57
Alert· 7d ago 7.1× RVOL
FLO hit 7.110x RVOL at 2:37 PM ET
at $7.52
Alert· 7d ago +1.0% vs EMA
$FLO near 200 EMA: +1.00% from 200 EMA at 2:10 PM ET
at $7.51
Alert· 7d ago 5.5× RVOL
FLO hit 5.484x RVOL at 2:10 PM ET
at $7.51
Alert· 7d ago +1.6% vs EMA
FLO 200EMA (1m) Trending · 160 bars · L4 · +1.56% above EMA · slope +0.31%
at $7.53
News· SEC EDGAR· 76d ago
FLOWERS FOODS INC filed an 8-K: Executive / Board Change
News· SEC EDGAR· 79d ago
FLOWERS FOODS INC filed an 8-K: Shareholder Vote
News· The Motley Fool· 87d ago Neutral
Flowers Foods (FLO) Q1 2026 Earnings Transcript
News· Investing.com· 118d ago Bearish
From Kleenex to Fish Fingers: A 5-Pack of Staples Stocks Yielding up to 11%
News· The Motley Fool· 135d ago Bearish
The CEO of Flowers Foods Sold Company Shares Worth $1.7 Million. Here's What This Means for Investors.
News· Investing.com· 195d ago Bearish
6 Calm Stocks Yielding up to 8.4% Dividend

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FLO stock FAQ

Why is $FLO down today?

FLO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on FLO today, peaking at 68.1x its normal volume. Fresh from the SEC: FLOWERS FOODS INC: Q2 FY2026 results, three months to Jul 18, 2026. A material company disclosure like this is often the real catalyst behind a move of this size.

What is the FLO stock price today?

FLO last traded at $6.75, down 9.52% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does FLO pay a dividend?

Yes. FLO currently has a dividend yield of about 6.70% ($0.50 per share per year). Dividend figures can change; this is not investment advice.

Where can I see live FLO alerts?

The FLO Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged FLO 117 times in the last 30 days.

What exchange is FLO on?

FLO (Flowers Foods, Inc.) trades on XNYS, with a market cap of about $1.56B.

Is FLO good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge FLO for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.