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$SMPL

The Simply Good Foods Company Common Stock

XNAS•Consumer Staples•Food and Kindred Products

$10.99-4.02%−$0.4600Prev $11.45LIVE Full chart Live alerts
No recent price bars, the chart lights up when SMPL starts printing.

Why is SMPL down today? It is at $10.99 (-4.02%), and our scanner flagged it 55 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SMPL spikes, and full due diligence on SMPL — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $SMPL 55 times in the last 30 days. Create a free account to track $SMPL, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$10.99
Change today
-4.02%
Previous close
$11.45
52-week range
$9.88 – $30.36
Valuation & dividend
Market cap
$970M
Ownership & volume
Shares outstanding
88.5M
SEC · as of 2026-07-02 · 49d ↗
Insider ownership
9.4%
DEF 14A · 2025-12-17 ↗
Institutional own.
99.9%
Total held
100.0%
Short interest
7.4M
▲ +7% vs prior · as of 2026-07-31
Days to cover
2.8d
Avg daily volume
2.2M
Classification
Sector
Consumer Staples
Industry
Food and Kindred Products
Exchange
XNAS
Relative volumevs this time of day
5m
0.4x
15m
0.3x
1h
0.6x
1D
0.2x

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Why is $SMPL down today?

Here is the latest on SMPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SMPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystSimply Good Foods Co: Q3 FY2026 results, three months to May 30, 2026, from an SEC filing. Read it →Latest filing4Insider trade (Form 4)Jul 24, 2026 · 27 days ago
Why is $SMPL moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusBuy9 analysts
Avg target $16.14(+47% upside)
Range $13 - $20
4 buy5 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$SMPL Sentiment

Bearish
Bearish11Bullish
📰 News: 0 bull · 2 bearToday: -4.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$SMPL Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 1d ago +1.9% vs EMA
SMPL 200EMA (5m) Trending · 68 bars · L3 · +1.88% above EMA · slope +0.63%
at $11.43
Alert· 1d ago -1.07%
$SMPL moved -1.07% in 1 min (Level 1) at 2:29 PM ET
at $11.56
Alert· 1d ago +1.2% vs EMA
$SMPL near 200 EMA: +1.19% from 200 EMA at 2:29 PM ET
at $11.54
Alert· 1d ago 6.9× RVOL
SMPL hit 6.886x RVOL at 2:29 PM ET
at $11.54
Alert· 1d ago -1.99%
$SMPL moved -1.99% in 1 min (Level 1) at 1:06 PM ET
at $11.46
Alert· 1d ago +1.5% vs EMA
$SMPL near 200 EMA: +1.48% from 200 EMA at 1:06 PM ET
at $11.46
Alert· 1d ago 5.7× RVOL
SMPL hit 5.662x RVOL at 1:06 PM ET
at $11.46
Alert· 1d ago +1.33%
$SMPL moved +1.33% in 1 min (Level 1) at 12:28 PM ET
at $11.47
Alert· 1d ago 3.8× RVOL
SMPL hit 3.745x RVOL at 12:28 PM ET
at $11.46
Alert· 3d ago -1.5% vs EMA
$SMPL near 200 EMA: -1.52% from 200 EMA at 3:58 PM ET
at $10.86
Alert· 3d ago 2.0× RVOL
SMPL hit 2.000x RVOL at 3:58 PM ET
at $10.86
Alert· 6d ago +2.3% vs EMA
SMPL 200EMA (5m) Trending · 71 bars · L3 · +2.31% above EMA · slope +0.40%
at $11.38
Alert· 6d ago +0.8% vs EMA
SMPL 50EMA (5m) Trending · 63 bars · L3 · +0.80% above EMA · slope +0.42%
at $11.38
Alert· 6d ago +1.0% vs EMA
SMPL 200EMA (1m) Trending · 203 bars · L5 · +1.00% above EMA · slope +0.15%
at $11.38
Alert· 6d ago +1.0% vs EMA
SMPL 200EMA (1m) Trending · 203 bars · L5 · +1.00% above EMA · slope +0.15%
at $11.38
Alert· 6d ago +1.4% vs EMA
SMPL 200EMA (1m) Trending · 62 bars · L3 · +1.40% above EMA · slope +0.30%
at $11.30
Alert· 6d ago +0.5% vs EMA
SMPL 50EMA (1m) Trending · 57 bars · L3 · +0.45% above EMA · slope +0.51%
at $11.30
Alert· 6d ago 4.7× RVOL
SMPL hit 4.729x RVOL at 10:44 AM ET
at $11.16
Alert· 7d ago -0.1% vs EMA
$SMPL near 200 EMA: -0.08% from 200 EMA at 12:43 PM ET
at $10.99
Alert· 7d ago 2.6× RVOL
SMPL hit 2.608x RVOL at 12:43 PM ET
at $10.99
Alert· 7d ago 3.2× RVOL
SMPL hit 3.203x RVOL at 10:17 AM ET
at $11.29
Alert· 8d ago 3.4× RVOL
SMPL hit 3.440x RVOL at 11:50 AM ET
at $10.90
Alert· 9d ago 14.2× RVOL
SMPL hit 14.151x RVOL at 3:01 PM ET
at $10.84
Alert· 10d ago 4.2× RVOL
SMPL hit 4.194x RVOL at 12:26 PM ET
at $10.92
Alert· 13d ago +0.1% vs EMA
$SMPL near 200 EMA: +0.10% from 200 EMA at 2:56 PM ET
at $11.06
News· SEC EDGAR· 42d ago
Simply Good Foods Co: Q3 FY2026 results, three months to May 30, 2026
News· SEC EDGAR· 42d ago
Simply Good Foods Co: The Simply Good Foods Company Reports Fiscal Third Quarter 2026
News· GlobeNewswire Inc.· 63d ago Neutral
Simply Good Foods to Report Third Quarter Fiscal Year 2026 Financial Results on Thursday, July 9, 2026
News· The Motley Fool· 88d ago Neutral
Simply Good Foods' Director Bets on Quest and Atkins at a Deep Discount
News· GlobeNewswire Inc.· 120d ago Bearish
SIMPLY GOOD FOODS ALERT: Bragar Eagel & Squire, P.C. is Investigating The Simply Good Foods Company on Behalf of Simply Good Foods Stockholders and Encourages Investors to Contact the Firm
News· SEC EDGAR· 120d ago
Simply Good Foods Co filed an 8-K: Shareholder Vote
News· SEC EDGAR· 121d ago
Simply Good Foods Co filed an 8-K: Executive / Board Change
News· Benzinga· 122d ago Bearish
The Simply Good Foods Company (SMPL) Shareholders Who Lost Money – Contact Law Offices of Howard G. Smith About Securities Fraud Investigation

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SMPL stock FAQ

Why is $SMPL down today?

Here is the latest on SMPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SMPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the SMPL stock price today?

SMPL last traded at $10.99, down 4.02% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live SMPL alerts?

The SMPL Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SMPL 55 times in the last 30 days.

What exchange is SMPL on?

SMPL (The Simply Good Foods Company Common Stock) trades on XNAS, with a market cap of about $970M in the FOOD AND KINDRED PRODUCTS sector.

Is SMPL good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SMPL for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.