$SMPL
The Simply Good Foods Company Common Stock
XNAS
Why is SMPL down today? It is at $10.88 (-1.00%), and our scanner flagged it 51 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SMPL spikes, and full due diligence on SMPL — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $10.88
- Change today
- -1.00%
- Previous close
- $10.99
- 52-week range
- $9.88 – $30.36
- Market cap
- $972M
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 7.4M ▲ +7% vs prior · as of 2026-07-31
- Days to cover
- 2.8d
- Avg daily volume
- 2.2M
- Exchange
- XNAS
- 5m
- 0.5x
- 15m
- 0.4x
- 1h
- 0.5x
- 1D
- 0.1x
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Why is $SMPL down today?
SMPL is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SMPL today, peaking at 17.1x its normal volume.
Likely catalystSimply Good Foods Co: Q3 FY2026 results, three months to May 30, 2026, from an SEC filing. Read it →Latest filing4Insider trade (Form 4)Jul 24, 2026 · 28 days agoAnalyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying2 open-market buys2 buys, 0 sells last 3 months (33/10 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Kraft Timothy Richard Officer | Acquired (grant/award) | +88K 0.10% of company | added 100% | 148K | n/a | Jul 22, 26 |
Bealer Christopher J Officer | Acquired (grant/award) | +73K 0.08% of company | added 100% | 133K | n/a | Jul 22, 26 |
Daley Clayton C Jr Director | Bought (open market) | +10K 0.01% of company | added 9.8% | 112K | $118K at $11.78 | May 14, 26 |
West David J Director | Sold (automatic/other) | -348K 0.4% of company | sold 17% | 1.66M | n/a | May 12, 26 |
Kilts James M Director | Bought (open market) | +80K 0.09% of company | added 86% | 173K | $991K at $12.39 | Apr 23, 26 |
Bealer Christopher J Officer | Sold (automatic/other) | -2K | sold 3.8% | 60K | $27K at $11.61 | Apr 16, 26 |
Held Amy C Officer | Sold (automatic/other) | -2K | sold 4.8% | 38K | $31K at $16.38 | Mar 4, 26 |
White James D Director | Acquired (grant/award) | +7K | added 29% | 29K | n/a | Jan 28, 26 |
Montgomery Robert G. Director | Acquired (grant/award) | +7K | added 12% | 62K | n/a | Jan 28, 26 |
Mally Romitha Director | Acquired (grant/award) | +7K | added 100% | 10K | n/a | Jan 28, 26 |
Goolsby Michelle P Director | Acquired (grant/award) | +7K | added 19% | 41K | n/a | Jan 28, 26 |
Ritterbush David W Director | Acquired (grant/award) | +7K | added 32% | 27K | n/a | Jan 28, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$SMPL Sentiment
BearishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SMPL Activity
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SMPL stock FAQ
Why is $SMPL down today?
SMPL is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on SMPL today, peaking at 17.1x its normal volume.
What is the SMPL stock price today?
SMPL last traded at $10.88, down 1.00% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live SMPL alerts?
The SMPL Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SMPL 51 times in the last 30 days.
What exchange is SMPL on?
SMPL (The Simply Good Foods Company Common Stock) trades on XNAS, with a market cap of about $972M.
Is SMPL good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SMPL for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.