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$YETI

YETI Holdings, Inc. Common Stock

XNYSConsumer DiscretionarySporting & Athletic Goods, Nec

$44.00-0.18%$0.0800Prev $44.08LIVE Full chart Live alerts
No recent price bars, the chart lights up when YETI starts printing.

Why is YETI down today? It is at $44.00 (-0.18%), and our scanner flagged it 67 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment YETI spikes, and full due diligence on YETI — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $YETI 67 times in the last 30 days. Create a free account to track $YETI, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$44.00
Change today
-0.18%
Previous close
$44.08
52-week range
$31.66 – $53.99
Valuation & dividend
Market cap
$3.21B
Ownership & volume
Shares outstanding
73.0M
SEC · as of 2026-08-06 · 15d
Insider ownership
1.5%
DEF 14A · 2026-03-26
Institutional own.
99.9%
Total held
100.0%
Avg daily volume
1.6M
Classification
Sector
Consumer Discretionary
Industry
Sporting & Athletic Goods, Nec
Exchange
XNYS
Relative volumevs this time of day
5m
0.8x
15m
0.9x
1h
0.5x
1D
0.4x

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Why is $YETI moving today?

Here is the latest on YETI from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for YETI today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystShare buyback program, from an SEC filing. Read it →
Why is $YETI moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusBuy12 analysts
Avg target $55.27(+26% upside)
Range $45 - $80
6 buy6 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

Insiders selling0 buys, 6 sells last 3 months (14/24 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Duff Martin
Officer
Sold (automatic/other)-630sold 1.2%51K$27K
at $43.00
Aug 17, 26
Barksdale Bryan C.
Officer
Sold (automatic/other)-554sold 0.7%80K$24K
at $43.00
Aug 17, 26
Reintjes Matthew J
Officer
Sold (automatic/other)-2Ksold 0.4%464K$89K
at $43.00
Aug 17, 26
Duff Martin
Officer
Sold (automatic/other)-790sold 1.5%51K$35K
at $44.56
Aug 14, 26
Barksdale Bryan C.
Officer
Sold (automatic/other)-596sold 0.7%81K$27K
at $44.56
Aug 14, 26
Reintjes Matthew J
Officer
Sold (automatic/other)-2Ksold 0.5%466K$99K
at $44.56
Aug 14, 26
Gibeau Frank D
Director
Acquired (grant/award)+4Kadded 59%10Kn/aMay 7, 26
Dean Alison
Director
Acquired (grant/award)+4Kadded 21%21Kn/aMay 7, 26
Mccoy Dustan E
Director
Acquired (grant/award)+4Kadded 11%38Kn/aMay 7, 26
Kelley Mary Lou
Director
Acquired (grant/award)+7Kadded 18%44Kn/aMay 7, 26
Welander Jan Magnus
Director
Acquired (grant/award)+6Kadded 63%16Kn/aMay 7, 26
Shearer Robert K
Director
Acquired (grant/award)+9K
0.01% of company
added 15%71Kn/aMay 7, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

Dilution watch

Unavailable

We could not reach SEC EDGAR, so the dilution check did not run for $YETI. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.

$YETI Sentiment

Neutral
Bearish50Bullish
📰 News: 1 bull · 1 bearToday: -0.2%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$YETI Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 3d ago -1.06%
$YETI moved -1.06% in 1 min (Level 1) at 2:45 PM ET
at $43.13
Alert· 3d ago -0.8% vs EMA
$YETI near 200 EMA: -0.78% from 200 EMA at 2:09 PM ET
at $43.41
Alert· 3d ago 5.1× RVOL
YETI hit 5.138x RVOL at 2:09 PM ET
at $43.41
Alert· 3d ago -0.9% vs EMA
$YETI near 200 EMA: -0.90% from 200 EMA at 11:43 AM ET
at $43.64
Alert· 3d ago 3.0× RVOL
YETI hit 3.033x RVOL at 11:43 AM ET
at $43.64
Alert· 6d ago +0.3% vs EMA
$YETI near 200 EMA: +0.30% from 200 EMA at 2:54 PM ET
at $44.60
Alert· 6d ago 6.4× RVOL
YETI hit 6.359x RVOL at 2:54 PM ET
at $44.60
Alert· 6d ago -0.5% vs EMA
$YETI near 200 EMA: -0.49% from 200 EMA at 2:08 PM ET
at $44.24
Alert· 6d ago 2.6× RVOL
YETI hit 2.598x RVOL at 2:08 PM ET
at $44.24
Alert· 6d ago 144.4× RVOL
YETI hit 144.427x RVOL at 1:16 PM ET
at $43.71
Alert· 6d ago -2.0% vs EMA
$YETI near 200 EMA: -2.02% from 200 EMA at 12:57 PM ET
at $43.69
Alert· 6d ago 39.2× RVOL
YETI hit 39.220x RVOL at 12:57 PM ET
at $43.69
Alert· 6d ago -2.2% vs EMA
$YETI near 200 EMA: -2.23% from 200 EMA at 12:44 PM ET
at $43.67
Alert· 6d ago 3.3× RVOL
YETI hit 3.341x RVOL at 12:44 PM ET
at $43.67
Alert· 6d ago -1.20%
$YETI moved -1.20% in 1 min (Level 1) at 12:35 PM ET
at $43.50
Alert· 6d ago +1.02%
$YETI moved +1.02% in 1 min (Level 1) at 11:54 AM ET
at $44.17
Alert· 6d ago -0.5% vs EMA
$YETI near 200 EMA: -0.52% from 200 EMA at 11:37 AM ET
at $44.80
Alert· 6d ago 16.3× RVOL
YETI hit 16.335x RVOL at 11:37 AM ET
at $44.80
Alert· 6d ago 2.9× RVOL
YETI hit 2.894x RVOL at 9:46 AM ET
at $45.02
Alert· 6d ago -2.22%
$YETI moved -2.22% in 1 min (Level 2) at 8:34 AM ET
at $45.78
Alert· 6d ago +2.16%
$YETI moved +2.16% in 1 min (Level 2) at 7:45 AM ET
at $45.97
Alert· 7d ago +1.89%
$YETI moved +1.89% in 1 min (Level 1) at 4:05 PM ET
at $46.36
Alert· 7d ago
Why Yeti Stock Is Plummeting Today
at $45.38
Alert· 7d ago +0.5% vs EMA
$YETI near 200 EMA: +0.48% from 200 EMA at 3:35 PM ET
at $45.00
Alert· 7d ago 2.5× RVOL
YETI hit 2.548x RVOL at 3:35 PM ET
at $45.00
News· The Motley Fool· 7d ago Bearish
Why Yeti Stock Is Plummeting Today
News· SEC EDGAR· 7d ago
YETI Holdings, Inc.: Q2 FY2026 results, three months to Jul 4, 2026
News· SEC EDGAR· 7d ago
YETI Holdings, Inc.: YETI Reports Second Quarter 2026 Results
News· SEC EDGAR· 8d ago
YETI Holdings, Inc. filed an 8-K: Regulation FD Disclosure
News· Investing.com· 65d ago Neutral
Father’s Day Investing: 3 Stocks Built for Long-Term Returns
News· GlobeNewswire Inc.· 84d ago Neutral
YETI Holdings, Inc. Announces Participation in Upcoming Investor Conferences
News· Investing.com· 98d ago Bullish
Dow Jones Rally Looks Fragile With Inflation Data Running Hot
News· SEC EDGAR· 98d ago
YETI Holdings, Inc. filed a Quarterly report (10-Q)

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YETI stock FAQ

Why is $YETI moving today?

Here is the latest on YETI from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for YETI today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the YETI stock price today?

YETI last traded at $44.00, down 0.18% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live YETI alerts?

The YETI Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged YETI 67 times in the last 30 days.

What exchange is YETI on?

YETI (YETI Holdings, Inc. Common Stock) trades on XNYS, with a market cap of about $3.21B in the SPORTING & ATHLETIC GOODS, NEC sector.

Is YETI good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge YETI for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.