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$PRMB

Primo Brands Corporation

XNYSConsumer StaplesBeverages

$23.03-2.62%$0.6200Prev $23.65LIVE Full chart Live alerts
No recent price bars, the chart lights up when PRMB starts printing.

Why is PRMB down today? It is at $23.03 (-2.62%), and our scanner flagged it 72 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment PRMB spikes, and full due diligence on PRMB — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $PRMB 72 times in the last 30 days. Create a free account to track $PRMB, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$23.03
Change today
-2.62%
Previous close
$23.65
52-week range
$14.36 – $26.21
Valuation & dividend
Market cap
$8.49B
Dividend yield
2.03% ($0.48)
Ex-dividend
Aug 24
Ownership & volume
Shares outstanding
362.4M
SEC · as of 2026-08-03 · 17d
Insider ownership
33.0%
DEF 14A · 2026-03-18
Institutional own.
99.9%
Total held
100.0%
Short interest
30.8M
▲ +4% vs prior · as of 2026-07-31
Days to cover
14.0d
Avg daily volume
5.3M
Classification
Sector
Consumer Staples
Industry
Beverages
Exchange
XNYS
Relative volumevs this time of day
5m
0.0x
15m
0.1x
1h
0.8x
1D
0.2x

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Why is $PRMB down today?

1 alert today4.8x RVOL

PRMB is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on PRMB today, peaking at 4.8x its normal volume.

Likely catalystMaterial Agreement, from an SEC filing. Read it →Latest filing4Insider trade (Form 4)Aug 12, 2026 · 7 days ago
Why is $PRMB moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy10 analysts
Avg target $29.89(+30% upside)
Range $25 - $35
8 buy2 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$PRMB is down 2.6% today and has a recent share offering on file. See who may be selling into moves →

Dilution watch

Recent offering

At-the-market (ATM) offering active — the company can keep selling new shares into the market over time (ongoing). If $PRMB runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$PRMB Sentiment

Neutral
Bearish52Bullish
📰 News: 2 bull · 1 bearToday: -2.6%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$PRMB Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 4h ago 4.8× RVOL
PRMB hit 4.804x RVOL at 11:02 AM ET
at $23.50
Alert· 1d ago 2.4× RVOL
PRMB hit 2.360x RVOL at 2:15 PM ET
at $23.93
Alert· 1d ago +0.7% vs EMA
$PRMB near 200 EMA: +0.65% from 200 EMA at 1:36 PM ET
at $23.92
Alert· 1d ago 6.8× RVOL
PRMB hit 6.780x RVOL at 1:36 PM ET
at $23.92
Alert· 1d ago +1.77%
$PRMB moved +1.77% in 1 min (Level 1) at 4:37 AM ET
at $23.20
Alert· 1d ago -1.6% vs EMA
$PRMB near 200 EMA: -1.61% from 200 EMA at 3:40 PM ET
at $23.46
Alert· 1d ago 3.9× RVOL
PRMB hit 3.894x RVOL at 3:40 PM ET
at $23.46
Alert· 2d ago 4.0× RVOL
PRMB hit 4.021x RVOL at 12:12 PM ET
at $23.97
Alert· 3d ago 7.1× RVOL
PRMB hit 7.066x RVOL at 1:59 PM ET
at $24.24
Alert· 6d ago +0.1% vs EMA
PRMB 50EMA (1m) Trending · 57 bars · L3 · +0.14% above EMA · slope +0.18%
at $24.90
Alert· 7d ago 3.1× RVOL
PRMB hit 3.087x RVOL at 12:30 PM ET
at $24.91
Alert· 7d ago +0.8% vs EMA
PRMB 200EMA (5m) Trending · 54 bars · L3 · +0.82% above EMA · slope +0.22%
at $23.91
Alert· 7d ago +0.2% vs EMA
PRMB 50EMA (5m) Trending · 68 bars · L3 · +0.22% above EMA · slope +0.51%
at $23.91
Alert· 7d ago +0.4% vs EMA
PRMB 200EMA (1m) Trending · 237 bars · L5 · +0.37% above EMA · slope +0.15%
at $23.91
Alert· 7d ago +0.4% vs EMA
PRMB 200EMA (1m) Trending · 237 bars · L5 · +0.37% above EMA · slope +0.15%
at $23.91
Alert· 7d ago 2.0× RVOL
PRMB hit 2.000x RVOL at 3:35 PM ET
at $23.93
Alert· 8d ago +1.1% vs EMA
$PRMB near 200 EMA: +1.06% from 200 EMA at 11:13 AM ET
at $23.80
Alert· 8d ago 5.8× RVOL
PRMB hit 5.763x RVOL at 11:13 AM ET
at $23.80
Alert· 8d ago 2.7× RVOL
PRMB hit 2.699x RVOL at 10:27 AM ET
at $23.63
Alert· 9d ago +0.8% vs EMA
$PRMB near 200 EMA: +0.82% from 200 EMA at 12:47 PM ET
at $23.60
Alert· 9d ago 2.5× RVOL
PRMB hit 2.454x RVOL at 12:47 PM ET
at $23.60
Alert· 9d ago 3.4× RVOL
PRMB hit 3.375x RVOL at 11:54 AM ET
at $23.36
Alert· 9d ago -0.2% vs EMA
$PRMB near 200 EMA: -0.21% from 200 EMA at 11:28 AM ET
at $23.32
Alert· 9d ago 2.5× RVOL
PRMB hit 2.531x RVOL at 11:28 AM ET
at $23.32
Alert· 9d ago -1.71%
$PRMB moved -1.71% in 1 min (Level 1) at 7:57 AM ET
at $23.50
News· SEC EDGAR· 12d ago
Primo Brands Corp filed an 8-K: Material Agreement
News· SEC EDGAR· 15d ago
Primo Brands Corp: Q2 FY2026 results, three months to Jun 30, 2026
News· SEC EDGAR· 15d ago
Primo Brands Corp filed an 8-K: Results of Operations
News· SEC EDGAR· 34d ago
Primo Brands Corp filed an 8-K: Executive / Board Change
News· The Motley Fool· 157d ago Bullish
Water Giant With $7 Billion in Revenue Draws $7.5 Million Investment, and Shares Are Surging This Year
News· The Motley Fool· 168d ago Neutral
Clearline Capital Increases Core Scientific Stake as Bitcoin Mining Becomes a Data Center Business
News· Benzinga· 182d ago Bullish
Primo Brands Declares Quarterly Dividend
News· GlobeNewswire Inc.· 223d ago Bearish
PRMB 3-DAY DEADLINE ALERT: Primo Brands (PRMB) Facing Class Action Lawsuit Over Allegedly Concealed Merger Failure, CEO Replacement, and “Self-Inflicted” Disruptions - Hagens Berman Scrutinizing

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PRMB stock FAQ

Why is $PRMB down today?

PRMB is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on PRMB today, peaking at 4.8x its normal volume.

What is the PRMB stock price today?

PRMB last traded at $23.03, down 2.62% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does PRMB pay a dividend?

Yes. PRMB currently has a dividend yield of about 2.03% ($0.48 per share per year), with the next ex-dividend date on Aug 24. Dividend figures can change; this is not investment advice.

Where can I see live PRMB alerts?

The PRMB Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged PRMB 72 times in the last 30 days.

What exchange is PRMB on?

PRMB (Primo Brands Corporation) trades on XNYS, with a market cap of about $8.49B in the BEVERAGES sector.

Is PRMB good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge PRMB for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.