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$RL

Ralph Lauren Corporation

XNYSConsumer DiscretionaryMen'S & Boys' Furnishgs, Work Clothg, & Allied Garments

$372.52-1.44%$5.44Prev $377.96LIVE Full chart Live alerts
No recent price bars, the chart lights up when RL starts printing.

Why is RL down today? It is at $372.52 (-1.44%), and our scanner flagged it 32 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment RL spikes, and full due diligence on RL — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $RL 32 times in the last 30 days. Create a free account to track $RL, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$372.52
Change today
-1.44%
Previous close
$377.96
52-week range
$283.70 – $421.60
Valuation & dividend
Market cap
$22.54B
Dividend yield
1.06% ($4.00)
Ownership & volume
Shares outstanding
59.6M
Live vendor count
Insider ownership
2.3%
DEF 14A · 2025-06-20
Institutional own.
99.9%
Total held
100.0%
Short interest
2.9M
▼ -10% vs prior · as of 2026-07-31
Days to cover
5.9d
Avg daily volume
637K
Classification
Sector
Consumer Discretionary
Industry
Men'S & Boys' Furnishgs, Work Clothg, & Allied Garments
Exchange
XNYS
Relative volumevs this time of day
5m
0.0x
15m
0.0x
1h
0.3x
1D
0.3x

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Why is $RL down today?

1 alert today6.8x RVOL

RL is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on RL today, peaking at 6.8x its normal volume.

Likely catalystRALPH LAUREN CORP: Q1 FY2027 results, three months to Jun 27, 2026, from an SEC filing. Read it →Latest filing4Ownership documentAug 19, 2026 · yesterday
Why is $RL moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy15 analysts
Avg target $454.29(+22% upside)
Range $425 - $520
15 buy0 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

Insiders buying28 buys, 13 sells last 3 months (55/18 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Alagoz Halide
Officer
Acquired (grant/award)+3Kadded 14%21Kn/aAug 15, 26
Alagoz Halide
Officer
Sold (automatic/other)-2Ksold 11%19K$929K
at $387.23
Aug 15, 26
Lauren David R.
Officer
Acquired (grant/award)+2Kadded 11%16Kn/aAug 15, 26
Lauren David R.
Officer
Sold (automatic/other)-2Ksold 11%14K$663K
at $387.23
Aug 15, 26
Louvet Patrice
Officer
Acquired (grant/award)+23K
0.04% of company
added 19%149Kn/aAug 15, 26
Louvet Patrice
Officer
Sold (automatic/other)-19K
0.03% of company
sold 13%129K$7.4M
at $387.23
Aug 15, 26
Picicci Justin M.
Officer
Acquired (grant/award)+2Kadded 17%14Kn/aAug 15, 26
Picicci Justin M.
Officer
Sold (automatic/other)-2Ksold 17%11K$869K
at $387.23
Aug 15, 26
Ranftl Robert P.
Officer
Acquired (grant/award)+3Kadded 31%12Kn/aAug 15, 26
Ranftl Robert P.
Officer
Sold (automatic/other)-2Ksold 18%10K$873K
at $387.23
Aug 15, 26
Alagoz Halide
Officer
Sold (automatic/other)-7K
0.01% of company
sold 26%19K$2.6M
at $402.77
Aug 10, 26
Ahrendts Angela J
Director
Acquired (grant/award)+458added 4.3%11Kn/aJul 30, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$RL Sentiment

Bullish
Bearish74Bullish
📰 News: 5 bull · 0 bearToday: -1.4%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$RL Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 6h ago 6.8× RVOL
RL hit 6.752x RVOL at 9:56 AM ET
at $374.31
Alert· 1d ago 16.1× RVOL
RL hit 16.145x RVOL at 12:44 PM ET
at $378.69
News· The Motley Fool· 1d ago Bullish
Is Ralph Lauren Stock a Buy as Insiders Report Their Latest Transactions?
News· The Motley Fool· 1d ago Bullish
Ralph Lauren's Merchandising Chief Reported an Insider Transaction. Here's What Investors Should Know
News· The Motley Fool· 1d ago Bullish
How to Read This Ralph Lauren Insider Filing With the Stock Up 30% This Past Year
News· The Motley Fool· 1d ago Bullish
This Ralph Lauren Insider Filing Involves $869,000 in Stock. Here's What to Know
Alert· 8d ago +0.2% vs EMA
$RL crossed above 200 EMA (+0.19% vs EMA) at 2:34 PM ET
at $393.39
Alert· 8d ago 4.6× RVOL
RL hit 4.638x RVOL at 2:34 PM ET
at $393.39
Alert· 8d ago 7.0× RVOL
RL hit 6.995x RVOL at 2:00 PM ET
at $391.79
Alert· 10d ago +2.0% vs EMA
RL 200EMA (5m) Trending · 69 bars · L3 · +1.97% above EMA · slope +0.36%
at $406.84
Alert· 10d ago +0.9% vs EMA
RL 200EMA (1m) Trending · 63 bars · L3 · +0.91% above EMA · slope +0.18%
at $406.84
Alert· 10d ago +0.3% vs EMA
RL 50EMA (1m) Trending · 63 bars · L3 · +0.30% above EMA · slope +0.23%
at $406.84
Alert· 10d ago +1.1% vs EMA
$RL near 200 EMA: +1.08% from 200 EMA at 2:28 PM ET
at $405.98
Alert· 10d ago 54.0× RVOL
RL hit 54.031x RVOL at 2:28 PM ET
at $405.98
Alert· 10d ago +0.5% vs EMA
$RL near 200 EMA: +0.54% from 200 EMA at 11:53 AM ET
at $402.65
Alert· 10d ago 17.3× RVOL
RL hit 17.307x RVOL at 11:53 AM ET
at $402.65
Alert· 10d ago 3.2× RVOL
RL hit 3.181x RVOL at 10:50 AM ET
at $403.06
Alert· 13d ago +0.6% vs EMA
RL 200EMA (5m) Trending · 77 bars · L3 · +0.57% above EMA · slope +0.41%
at $393.75
Alert· 14d ago 5.2× RVOL
RL hit 5.205x RVOL at 3:08 PM ET
at $398.69
Alert· 14d ago +0.3% vs EMA
$RL near 200 EMA: +0.26% from 200 EMA at 1:37 PM ET
at $398.01
Alert· 14d ago 4.6× RVOL
RL hit 4.596x RVOL at 1:37 PM ET
at $398.01
Alert· 14d ago +1.1% vs EMA
$RL near 200 EMA: +1.08% from 200 EMA at 12:57 PM ET
at $400.69
Alert· 14d ago 41.7× RVOL
RL hit 41.742x RVOL at 12:57 PM ET
at $400.69
Alert· 14d ago +1.5% vs EMA
$RL near 200 EMA: +1.49% from 200 EMA at 12:33 PM ET
at $401.22
Alert· 14d ago 8.4× RVOL
RL hit 8.361x RVOL at 12:33 PM ET
at $401.22
Alert· 14d ago +1.6% vs EMA
$RL near 200 EMA: +1.62% from 200 EMA at 11:52 AM ET
at $399.74
Alert· 14d ago 2.0× RVOL
RL hit 2.000x RVOL at 11:52 AM ET
at $399.74
Alert· 14d ago +2.2% vs EMA
$RL near 200 EMA: +2.22% from 200 EMA at 11:20 AM ET
at $400.13
Alert· 14d ago -1.37%
$RL moved -1.37% in 1 min (Level 1) at 11:20 AM ET
at $399.75
News· SEC EDGAR· 14d ago
RALPH LAUREN CORP: Q1 FY2027 results, three months to Jun 27, 2026
News· SEC EDGAR· 14d ago
RALPH LAUREN CORP: •First Quarter Revenue Increased 14% on a Reported Basis and 13% in Constant Currency, Ahead of Expectations, led by Asia and North America
News· SEC EDGAR· 19d ago
RALPH LAUREN CORP filed an 8-K: Shareholder Vote
News· GlobeNewswire Inc.· 45d ago Bullish
Global Workwear Market to Skyrocket to USD 344.71 Billion by 2031 with a 4.5% CAGR, Fueled by Growing Corporate Employment

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RL stock FAQ

Why is $RL down today?

RL is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on RL today, peaking at 6.8x its normal volume.

What is the RL stock price today?

RL last traded at $372.52, down 1.44% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does RL pay a dividend?

Yes. RL currently has a dividend yield of about 1.06% ($4.00 per share per year). Dividend figures can change; this is not investment advice.

Where can I see live RL alerts?

The RL Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged RL 32 times in the last 30 days.

What exchange is RL on?

RL (Ralph Lauren Corporation) trades on XNYS, with a market cap of about $22.54B in the MEN'S & BOYS' FURNISHGS, WORK CLOTHG, & ALLIED GARMENTS sector.

Is RL good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge RL for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.