$HOG
Harley-Davidson, Inc.
XNYS•Industrials•Motorcycles, Bicycles & Parts
Why is HOG down today? It is at $27.63 (-0.11%), and our scanner flagged it 60 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment HOG spikes, and full due diligence on HOG — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $27.63
- Change today
- -0.11%
- Previous close
- $27.66
- 52-week range
- $17.09 – $31.25
- Market cap
- $2.83B
- Dividend yield
- 2.71% ($0.75)
- Institutional own.
- 99.9%
- Total held
- 99.9%
- Tradeable float
- 104K 0% of shares · after 100% institutions
- Short interest
- 18.2M ▲ +7% vs prior · as of 2026-07-31
- Days to cover
- 5.7d
- Avg daily volume
- 2.7M
- Sector
- Industrials
- Industry
- Motorcycles, Bicycles & Parts
- Exchange
- XNYS
- 5m
- 1.3x
- 15m
- 1.3x
- 1h
- 0.4x
- 1D
- 0.1x
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Why is $HOG moving today?
Here is the latest on HOG from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for HOG today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystHARLEY-DAVIDSON, INC.: Q2 FY2026 results, three months to Jun 30, 2026, from an SEC filing. Read it →Latest filingSC 13GPassive 5%+ stake disclosedAug 14, 2026 · 6 days agoAnalyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying3 open-market buys3 buys, 3 sells last 3 months (13/31 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Littleton Gayle Officer | Bought (open market) | +8K | n/a | 8K | $198K at $26.38 | Aug 11, 26 |
Starrs Artie Officer | Bought (open market) | +10K | added 67% | 25K | $259K at $25.89 | Aug 10, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 5.3% | 28K | $39K at $24.88 | Aug 3, 26 |
Nova Daniel J Director | Bought (open market) | +40K 0.04% of company | added 100% | 48K | $983K at $24.57 | Jul 31, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 5.0% | 29K | $38K at $24.44 | Jul 1, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 4.8% | 31K | $37K at $23.87 | Jun 1, 26 |
Nova Daniel J Director | Acquired (grant/award) | +5K | added 100% | 8K | n/a | May 21, 26 |
Reintjes Matthew J Director | Acquired (grant/award) | +2K | n/a | 2K | n/a | May 21, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 4.6% | 33K | $38K at $24.21 | May 19, 26 |
Alstead Troy Director | Other | 6K | added 17% | 41K | n/a | May 14, 26 |
Farley Jr James D Director | Other | 6K | added 37% | 22K | n/a | May 14, 26 |
Flees Lori Ann Director | Other | 6K | added 54% | 17K | n/a | May 14, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$HOG Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$HOG Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
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HOG stock FAQ
Why is $HOG moving today?
Here is the latest on HOG from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for HOG today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the HOG stock price today?
HOG last traded at $27.63, down 0.11% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does HOG pay a dividend?
Yes. HOG currently has a dividend yield of about 2.71% ($0.75 per share per year). Dividend figures can change; this is not investment advice.
Where can I see live HOG alerts?
The HOG Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged HOG 60 times in the last 30 days.
What exchange is HOG on?
HOG (Harley-Davidson, Inc.) trades on XNYS, with a market cap of about $2.83B in the MOTORCYCLES, BICYCLES & PARTS sector.
Is HOG good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge HOG for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.