$BFH
Bread Financial Holdings, Inc.
XNYS•Financials•Personal Credit Institutions
As of the latest tick, BFH is trading at $99.31, up 1.19% versus the previous close of $98.14. Our scanner has flagged BFH 2 times on unusual volume in the last 30 days.
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Key Stats
- Price
- $99.31
- Change today
- +1.19%
- Previous close
- $98.14
- 52-week range
- $53.83 – $109.91
- Market cap
- $3.90B
- Institutional own.
- 120.92%
- Short interest
- 2.8M ▼ -20% vs prior · as of 2026-06-30
- Short % of float
- 7.1%
- Days to cover
- 3.4d
- Avg daily volume
- 734K
- Next earnings
- Jul 23 · in 4d (before open)
- Sector
- Financials
- Industry
- Personal Credit Institutions
- Exchange
- XNYS
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Why is $BFH up today?
Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystExecutive / Board Change · Regulation FD Disclosure, from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying1 open-market buy10 buys, 2 sells last 3 months (21/20 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Gerspach John C Director | Acquired (grant/award) | +730 | added 1.5% | 50K | n/a | Jul 15, 26 |
Tucker Laurie Anne Director | Acquired (grant/award) | +2K | added 4.8% | 35K | n/a | Jun 15, 26 |
Gerspach John C Director | Acquired (grant/award) | +2K | added 3.5% | 49K | n/a | Jun 15, 26 |
Turney Sharen J Director | Acquired (grant/award) | +2K | added 7.6% | 23K | n/a | Jun 15, 26 |
Theriault Timothy J Director | Acquired (grant/award) | +2K | added 6.4% | 27K | n/a | Jun 15, 26 |
Fawcett John J. Director | Acquired (grant/award) | +2K | added 15% | 13K | n/a | Jun 15, 26 |
St Clair Joyce Director | Acquired (grant/award) | +2K | added 17% | 11K | n/a | Jun 15, 26 |
Natarajan Rajesh Director | Acquired (grant/award) | +2K | added 8.3% | 21K | n/a | Jun 15, 26 |
Lakhwara Praniti Director | Acquired (grant/award) | +2K | added 29% | 7K | n/a | Jun 15, 26 |
Andretta Ralph J Officer | Sold (automatic/other) | -15K 0.04% of company | sold 2.5% | 582K | $1.3M at $88.23 | May 29, 26 |
Fawcett John J. Director | Bought (open market) | +698 | added 6.8% | 11K | $60K at $86.43 | May 21, 26 |
Ballou Roger H Director | Sold (automatic/other) | -10K 0.02% of company | sold 24% | 30K | $875K at $90.32 | Apr 24, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Dilution watch
Recent offeringRecent priced share offering — a one-time sale that has already completed (not ongoing). If $BFH runs, these filings show who may be positioned to sell new or newly-registered shares into the move.
Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.
$BFH Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$BFH Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.
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BFH stock FAQ
Why is $BFH up today?
Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the BFH stock price today?
BFH last traded at $99.31, up 1.19% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live BFH alerts?
The BFH Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged BFH 2 times in the last 30 days.
What exchange is BFH on?
BFH (Bread Financial Holdings, Inc.) trades on XNYS, with a market cap of about $3.90B in the PERSONAL CREDIT INSTITUTIONS sector.
Is BFH good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge BFH for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.