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$PRPL

Purple Innovation, Inc. Common Stock

XNAS

$5.53
-0.90%-$0.050
RVOL peak today
Normal
Halted today
None today
Float
1.8M
Next earnings
Unscheduled
$5.53-0.90%$0.0500Prev $5.58LIVE Full chart Live alerts
No recent price bars, the chart lights up when PRPL starts printing.

Why is PRPL down today? It is at $5.53 (-0.90%), and our scanner flagged it 5 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment PRPL spikes, and full due diligence on PRPL — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $PRPL 5 times in the last 30 days. Create a free account to track $PRPL, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$5.53
Change today
-0.90%
Previous close
$5.58
52-week range
$0.278 – $10.00
Valuation & dividend
Market cap
$24M
Ownership & volume
Shares outstanding
4.4M
Live vendor count
Institutional own.
59.49%
Total held
59.5%
Tradeable float
1.8M
41% of shares · after 59% institutions
Short interest
80K
▼ -96% vs prior · as of 2026-07-31
Short % of float
4.6%
Days to cover
2.5d
Avg daily volume
328K
Classification
Exchange
XNAS
Relative volumevs this time of day
5m
0.6x
15m
0.3x
1h
0.3x
1D
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Why is $PRPL down today?

Here is the latest on PRPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for PRPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Why is $PRPL moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low float · 1.8M shShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201

Dilution watch

Unavailable

We could not reach SEC EDGAR, so the dilution check did not run for $PRPL. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.

$PRPL Sentiment

Neutral
Bearish44Bullish
📰 News: 0 bull · 0 bearToday: -0.9%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$PRPL Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

News· SEC EDGAR· 12d ago
Purple Innovation, Inc.: Q2 FY2026 results, three months to Jun 30, 2026
Alert· 12d ago
The Watcher SOLD $PRPL at $6.9100 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"dead_at_5m","shares":9,"instance":"Rider"}
at $6.91
Alert· 12d ago
The Watcher BOUGHT $PRPL at $7.1478 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · topplay-first(1m)","shares":9,"instance":"Rider","setup":"topplay-first(1m)"}
at $7.15
Alert· 12d ago
$PRPL resumed trading 9:48 AM ET
at $6.99
Alert· 12d ago
$PRPL trading halted at 9:43 AM ET to downside (-23.08% daily) - LUDP
at $7.00
Alert· 12d ago -23.08%
$PRPL moved -23.08% and halted (LUDP)
at $7.00
News· SEC EDGAR· 12d ago
Purple Innovation Reports Second Quarter 2026
Alert· 12d ago +6.88%
$PRPL moved +6.88% (~15m high-low range 6.88%) (Level 5) at 4:39 PM ET
at $8.00
Alert· 25d ago 3.5× RVOL
PRPL hit 3.445x RVOL at 10:54 AM ET
at $8.07
News· SEC EDGAR· 32d ago
Purple Innovation, Inc. filed an 8-K: Delisting / Listing Deficiency
Alert· 34d ago
$PRPL resumed trading 9:00 AM ET
at $6.91
News· SEC EDGAR· 38d ago
Purple Innovation, Inc. filed an 8-K: Shareholder Rights Change, Charter / Bylaw Change
News· GlobeNewswire Inc.· 73d ago Neutral
Sleep.ai to Present 10 Scientific Studies at SLEEP 2026, Highlighting Advances in Digital Sleep Intelligence and Product Validation
News· The Motley Fool· 381d ago Neutral
Somnigroup (SGI) Q2 Revenue Jumps 53%
News· Benzinga· 837d ago
Breaking Down Purple Innovation: 6 Analysts Share Their Views
News· Zacks Investment Research· 837d ago
Purple Innovation (PRPL) Reports Q1 Loss, Lags Revenue Estimates

Also moving today

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PRPL stock FAQ

Why is $PRPL down today?

Here is the latest on PRPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for PRPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the PRPL stock price today?

PRPL last traded at $5.53, down 0.90% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live PRPL alerts?

The PRPL Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged PRPL 5 times in the last 30 days.

What exchange is PRPL on?

PRPL (Purple Innovation, Inc. Common Stock) trades on XNAS, with a market cap of about $24M.

Is PRPL good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge PRPL for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.