$SO
The Southern Company
XNYS•Utilities•Electric Services
Why is SO down today? It is at $88.25 (-0.90%), and our scanner flagged it 10 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SO spikes, and full due diligence on SO — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $88.25
- Change today
- -0.90%
- Previous close
- $89.05
- 52-week range
- $83.80 – $100.83
- Market cap
- $101.52B
- Dividend yield
- 3.44% ($3.04)
- Institutional own.
- 82.34%
- Total held
- 82.4%
- Tradeable float
- 202.0M 18% of shares · after <1% insiders + 82% institutions
- Short interest
- 32.6M ▼ -10% vs prior · as of 2026-08-14
- Short % of float
- 16.1%
- Days to cover
- 5.6d
- Avg daily volume
- 5.7M
- Sector
- Utilities
- Industry
- Electric Services
- Exchange
- XNYS
- 5mthin
- 600x
- 15mthin
- 600x
- 1hthin
- 400x
- 1D
- --
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Why is $SO down today?
Here is the latest on SO from our scanner (live price and day move above). A recent catalyst in the news: “Stock Market Today, Aug. 28: PG&E Falls 8% on Wildfire-Liability Uncertainty Ahead of Aug. 31 Deadline.” Early read: bearish.
Likely catalystNew Financial Obligation · Unregistered Share Sale, from an SEC filing. Read it →Latest filing4Insider trade (Form 4)Aug 7, 2026 · 22 days agoAnalyst data via Nasdaq. Not investment advice.
Insiders
Insiders selling0 buys, 5 sells last 3 months (13/60 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Spainhour Sterling A Jr. Officer | Sold (automatic/other) | -3K | sold 8.6% | 35K | $313K at $94.02 | Aug 6, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 6K | $9K at $94.28 | Aug 3, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $10K at $95.77 | Jul 1, 26 |
Sena Peter P Iii Officer | Sold (automatic/other) | -316 | sold 1.0% | 31K | $31K at $97.16 | Jun 28, 26 |
Sena Peter P Iii Officer | Other | 712 | added 2.3% | 32K | n/a | Jun 28, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $9K at $91.16 | Jun 1, 26 |
Womack Christopher C Officer | Sold (automatic/other) | -3K | sold 1.6% | 213K | $323K at $94.55 | May 24, 26 |
Womack Christopher C Officer | Other | 8K | added 3.7% | 217K | n/a | May 24, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $10K at $96.57 | May 1, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -82 | sold 1.2% | 7K | $8K at $96.94 | Apr 1, 26 |
Kim Matthew M. Officer | Other | 82 | added 1.2% | 7K | n/a | Apr 1, 26 |
Greene Kimberly S, Officer | Sold (automatic/other) | -25K | sold 19% | 104K | $2.4M at $96.67 | Mar 30, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Dilution watch
Recent offeringAt-the-market (ATM) offering active — the company can keep selling new shares into the market over time (ongoing). If $SO runs, these filings show who may be positioned to sell new or newly-registered shares into the move.
- At-the-market (ATM) program — sells new shares into the market gradually over time
Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.
$SO Sentiment
NeutralBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SO Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
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SO stock FAQ
Why is $SO down today?
Here is the latest on SO from our scanner (live price and day move above). A recent catalyst in the news: “Stock Market Today, Aug. 28: PG&E Falls 8% on Wildfire-Liability Uncertainty Ahead of Aug. 31 Deadline.” Early read: bearish.
What is the SO stock price today?
SO last traded at $88.25, down 0.90% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does SO pay a dividend?
Yes. SO currently has a dividend yield of about 3.44% ($3.04 per share per year). Dividend figures can change; this is not investment advice.
Where can I see live SO alerts?
The SO Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SO 10 times in the last 30 days.
What exchange is SO on?
SO (The Southern Company) trades on XNYS, with a market cap of about $101.52B in the ELECTRIC SERVICES sector.
Is SO good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SO for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.