$SO
The Southern Company
XNYS•Utilities•Electric Services
As of the latest tick, SO is trading at $94.60, down 1.42% versus the previous close of $95.96.
Key Stats
- Price
- $94.60
- Change today
- -1.42%
- Previous close
- $95.96
- 52-week range
- $83.80 – $100.83
- Market cap
- $107.78B
- Institutional own.
- 81.07%
- Avg daily volume
- 5.6M
- Next earnings
- Jul 30 · in 15d (before open)
- Sector
- Utilities
- Industry
- Electric Services
- Exchange
- XNYS
Why is $SO down today?
Here is the latest on SO from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SO today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Analyst data via Nasdaq. Not investment advice.
Insiders
Insiders selling0 buys, 5 sells last 3 months (13/60 over 12 months)Show 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $10K at $95.77 | Jul 1, 26 |
Sena Peter P Iii Officer | Sold (automatic/other) | -316 | sold 1.0% | 31K | $31K at $97.16 | Jun 28, 26 |
Sena Peter P Iii Officer | Other | 712 | added 2.3% | 32K | n/a | Jun 28, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $9K at $91.16 | Jun 1, 26 |
Womack Christopher C Officer | Sold (automatic/other) | -3K | sold 1.6% | 213K | $323K at $94.55 | May 24, 26 |
Womack Christopher C Officer | Other | 8K | added 3.7% | 217K | n/a | May 24, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -100 | sold 1.5% | 7K | $10K at $96.57 | May 1, 26 |
Kim Matthew M. Officer | Sold (automatic/other) | -82 | sold 1.2% | 7K | $8K at $96.94 | Apr 1, 26 |
Kim Matthew M. Officer | Other | 82 | added 1.2% | 7K | n/a | Apr 1, 26 |
Greene Kimberly S, Officer | Sold (automatic/other) | -25K | sold 19% | 104K | $2.4M at $96.67 | Mar 30, 26 |
Cummiskey Christopher Officer | Sold (automatic/other) | -7K | sold 18% | 31K | $644K at $96.55 | Mar 19, 26 |
Connally Stan W Officer | Sold (automatic/other) | -13K | sold 7.2% | 161K | $1.2M at $97.13 | Mar 18, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Dilution watch
Active offeringRecent share offering on file, active dilution risk. If $SO runs, these filings show who may be positioned to sell new or newly-registered shares into the move.
- At-the-market program (sells shares into the market over time)
Sourced from SEC EDGAR filings. Offering terms are read straight from the filing text where available. Form type signals dilution capacity, not an exact share count. Not investment advice.
$SO Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SO Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.
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SO stock FAQ
Why is $SO down today?
Here is the latest on SO from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SO today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the SO stock price today?
SO last traded at $94.60, down 1.42% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live SO alerts?
The SO Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SO 0 times in the last 30 days.
What exchange is SO on?
SO (The Southern Company) trades on XNYS, with a market cap of about $107.78B in the ELECTRIC SERVICES sector.
Is SO good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SO for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.