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$ELF

e.l.f. Beauty, Inc.

XNYSMaterialsPerfumes, Cosmetics & Other Toilet Preparations

$98.79-0.86%$0.8600Prev $99.65LIVE Full chart Live alerts
No recent price bars, the chart lights up when ELF starts printing.

Why is ELF down today? It is at $98.79 (-0.86%), and our scanner flagged it 168 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ELF spikes, and full due diligence on ELF — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $ELF 168 times in the last 30 days. Create a free account to track $ELF, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$98.79
Change today
-0.86%
Previous close
$99.65
52-week range
$48.82 – $150.99
Valuation & dividend
Market cap
$5.46B
Ownership & volume
Shares outstanding
59.0M
SEC · as of 2026-07-30 · 21d
Insider ownership
3.5%
DEF 14A · 2026-07-08
Institutional own.
97.48%
Total held
100.0%
Short interest
8.0M
▲ +5% vs prior · as of 2026-07-31
Days to cover
3.7d
Avg daily volume
2.6M
Classification
Sector
Materials
Industry
Perfumes, Cosmetics & Other Toilet Preparations
Exchange
XNYS
Relative volumevs this time of day
5m
0.0x
15m
1.0x
1h
1.1x
1D
0.2x

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Why is $ELF down today?

3 alerts today4.6x RVOL

ELF is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 3 unusual-volume and momentum alerts on ELF today, peaking at 4.6x its normal volume.

Likely catalystE.l.f. Beauty, Inc.: Q1 FY2027 results, three months to Jun 30, 2026, from an SEC filing. Read it →Latest filing144Notice of proposed insider sale (144)Aug 19, 2026 · today
Why is $ELF moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy17 analysts
Avg target $96.44(-2% downside)
Range $65 - $121
12 buy5 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

7 buys, 17 sells last 3 months (26/43 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Marchisotto Kory
Officer
Sold (automatic/other)-12K
0.02% of company
sold 6.7%170K$1.1M
at $88.02
Aug 4, 26
Amin Tarang
Officer
Sold (automatic/other)-50K
0.09% of company
sold 31%110K$3.7M
at $73.59
Jul 1, 26
Amin Tarang
Officer
Other50K
0.09% of company
added 45%161K$1.3M
at $26.84
Jul 1, 26
Hartnett Jennifer Catherine
Officer
Sold (automatic/other)-25K
0.04% of company
sold 47%29K$2.0M
at $80.00
Jul 1, 26
Amin Tarang
Officer
Sold (automatic/other)-18K
0.03% of company
sold 14%110Kn/aJun 10, 26
Amin Tarang
Officer
Sold (automatic/other)-31K
0.05% of company
n/an/an/aJun 10, 26
Amin Tarang
Officer
Acquired (grant/award)+49K
0.08% of company
added 5.8%886Kn/aJun 10, 26
Milsten Scott
Other
Sold (automatic/other)-4Ksold 2.8%145K$214K
at $51.53
Jun 9, 26
Marchisotto Kory
Officer
Sold (automatic/other)-4Ksold 2.3%182K$224K
at $51.53
Jun 9, 26
Fields Mandy J
Officer
Sold (automatic/other)-4Ksold 3.9%107K$223K
at $51.53
Jun 9, 26
Franks Joshua Allen
Officer
Sold (automatic/other)-4Ksold 2.3%150K$181K
at $51.53
Jun 9, 26
Hartnett Jennifer Catherine
Officer
Sold (automatic/other)-4Ksold 7.5%54K$224K
at $51.53
Jun 9, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$ELF Sentiment

Bullish
Bearish76Bullish
📰 News: 6 bull · 0 bearToday: -0.9%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$ELF Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 5h ago +3.43%
$ELF moved +3.43% in 1 min (Level 1) at 9:53 AM ET
at $102.06
Alert· 7h ago -1.54%
$ELF moved -1.54% in 1 min (Level 1) at 8:11 AM ET
at $98.11
Alert· 7h ago 4.6× RVOL
ELF hit 4.620x RVOL at 8:11 AM ET
at $97.01
Alert· 23h ago +4.2% vs EMA
ELF 200EMA (5m) Trending · 74 bars · L3 · +4.18% above EMA · slope +0.93%
at $99.66
Alert· 23h ago +1.1% vs EMA
ELF 50EMA (5m) Trending · 74 bars · L3 · +1.12% above EMA · slope +1.48%
at $99.66
Alert· 1d ago +0.8% vs EMA
ELF 50EMA (1m) Trending · 102 bars · L4 · +0.82% above EMA · slope +0.46%
at $100.50
Alert· 1d ago 2.1× RVOL
ELF hit 2.078x RVOL at 2:47 PM ET
at $100.28
Alert· 1d ago +1.8% vs EMA
ELF 200EMA (1m) Trending · 213 bars · L5 · +1.76% above EMA · slope +0.39%
at $99.47
Alert· 1d ago +1.79%
$ELF moved +1.79% in 1 min (Level 1) at 2:16 PM ET
at $99.61
Alert· 1d ago +1.9% vs EMA
$ELF near 200 EMA: +1.90% from 200 EMA at 2:16 PM ET
at $99.54
Alert· 1d ago 3.3× RVOL
ELF hit 3.341x RVOL at 2:16 PM ET
at $99.54
Alert· 1d ago -1.92%
$ELF moved -1.92% in 1 min (Level 1) at 1:50 PM ET
at $99.04
Alert· 1d ago 5.5× RVOL
ELF hit 5.514x RVOL at 1:49 PM ET
at $98.69
Alert· 1d ago +1.1% vs EMA
ELF 200EMA (1m) Trending · 139 bars · L4 · +1.07% above EMA · slope +0.20%
at $97.53
Alert· 1d ago +1.7% vs EMA
$ELF near 200 EMA: +1.71% from 200 EMA at 1:07 PM ET
at $98.31
Alert· 1d ago +1.16%
$ELF moved +1.16% in 1 min (Level 1) at 1:07 PM ET
at $98.31
Alert· 1d ago +2.6% vs EMA
ELF 200EMA (1m) Trending · 72 bars · L3 · +2.62% above EMA · slope +0.61%
at $97.93
Alert· 1d ago +0.4% vs EMA
ELF 50EMA (1m) Trending · 74 bars · L3 · +0.37% above EMA · slope +0.57%
at $97.93
Alert· 1d ago 4.1× RVOL
ELF hit 4.137x RVOL at 9:43 AM ET
at $97.86
Alert· 1d ago +1.18%
$ELF moved +1.18% in 1 min (Level 1) at 8:07 AM ET
at $92.69
Alert· 6d ago -1.2% vs EMA
$ELF near 200 EMA: -1.23% from 200 EMA at 2:33 PM ET
at $91.58
Alert· 6d ago 3.4× RVOL
ELF hit 3.391x RVOL at 2:33 PM ET
at $91.58
Alert· 6d ago -0.3% vs EMA
$ELF near 200 EMA: -0.34% from 200 EMA at 1:16 PM ET
at $92.74
Alert· 6d ago 9.3× RVOL
ELF hit 9.284x RVOL at 1:16 PM ET
at $92.74
Alert· 6d ago +1.48%
$ELF moved +1.48% in 1 min (Level 1) at 9:28 AM ET
at $92.77
News· The Motley Fool· 11d ago Bullish
Rhode Is Fueling e.l.f.'s Latest Surge. Is It Time to Jump In?
News· SEC EDGAR· 13d ago
e.l.f. Beauty, Inc.: Q1 FY2027 results, three months to Jun 30, 2026
News· SEC EDGAR· 14d ago
e.l.f. Beauty Announces First Quarter Fiscal 2027 Results
News· The Motley Fool· 46d ago Bullish
Why e.l.f. Beauty Stock Jumped 32% in June
News· The Motley Fool· 65d ago Bullish
These 3 Beaten-Down Growth Stocks Look Like Long-Term Comeback Candidates
News· The Motley Fool· 71d ago Bullish
This Under-the-Radar Move Will Likely Drive e.l.f. Sales and Could Boost the Stock.
News· Benzinga· 71d ago Bullish
Oil Jumps On Iran Strikes, Nasdaq 100 Falls On Hot Inflation: Stock Market Today
News· The Motley Fool· 76d ago Bullish
2 Growth Stocks Worth Buying Through the Volatility and Holding for a Lifetime

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ELF stock FAQ

Why is $ELF down today?

ELF is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 3 unusual-volume and momentum alerts on ELF today, peaking at 4.6x its normal volume.

What is the ELF stock price today?

ELF last traded at $98.79, down 0.86% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live ELF alerts?

The ELF Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ELF 168 times in the last 30 days.

What exchange is ELF on?

ELF (e.l.f. Beauty, Inc.) trades on XNYS, with a market cap of about $5.46B in the PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS sector.

Is ELF good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ELF for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.