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$SAM

Boston Beer Company

XNYSConsumer StaplesMalt Beverages

$175.01
+0.03%+$0.060
RVOL peak today
Normal
Halted today
None today
Float
7.4M
Next earnings
Oct 22 · in 50d
$175.01+0.03%+$0.0600Prev $174.95LIVE Full chart Live alerts
No recent price bars, the chart lights up when SAM starts printing.

Why is SAM up today? It is at $175.01 (+0.00%), and our scanner flagged it 11 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SAM spikes, and full due diligence on SAM — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $SAM 11 times in the last 30 days. Create a free account to track $SAM, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.

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Key Stats

Price & performance
Price
$175.01
Change today
+0.00%
Previous close
$174.95
52-week range
$158.68 – $264.46
Valuation & dividend
Market cap
$1.83B
Ownership & volume
Shares outstanding
10.3M
Live vendor count
Insider ownership
27.8%
DEF 14A · 2026-04-10
Total held
27.8%
Tradeable float
7.4M
72% of shares · after 28% insiders + institutional n/a
Short interest
1.4M
▲ +1% vs prior · as of 2026-08-14
Short % of float
19.0%
Days to cover
7.6d
Avg daily volume
222K
Next earnings
Oct 22 · in 50d
Classification
Sector
Consumer Staples
Industry
Malt Beverages
Exchange
XNYS
Relative volumevs this time of day
5m
1.5x
15m
1.8x
1h
1.5x
1D
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Why is $SAM moving today?

Here is the latest on SAM from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SAM today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystExecutive / Board Change, from an SEC filing. Read it →
Why is $SAM moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileLow float · 7.4M shShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusHold11 analysts
Avg target $203.60(+16% upside)
Range $165 - $295
1 buy9 hold1 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

0 buys, 0 sells last 3 months (14/10 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Joyce Meghan V.
Director
Acquired (grant/award)+358added 50%1Kn/aMay 27, 26
Fisher Cynthia A
Director
Acquired (grant/award)+358added 8.9%4Kn/aMay 27, 26
Nemeth Julio N
Director
Acquired (grant/award)+358added 50%1Kn/aMay 27, 26
Swanson Cynthia
Director
Acquired (grant/award)+358added 38%1Kn/aMay 27, 26
Jordan Joseph Hugh
Director
Acquired (grant/award)+358added 34%1Kn/aMay 27, 26
Stone Christopher Isaac
Director
Acquired (grant/award)+358added 34%1Kn/aMay 27, 26
Fisher Cynthia A
Director
Other2K
0.02% of company
added 63%4K$246K
at $157.58
Apr 2, 26
Murphy Matthew Donal
Officer
Acquired (grant/award)+129added 1.8%7K$18K
at $136.07
Mar 20, 26
Reynoso Diego
Officer
Sold (automatic/other)-622sold 2.9%21K$141K
at $226.78
Mar 1, 26
Reynoso Diego
Officer
Acquired (grant/award)+6K
0.06% of company
added 28%26Kn/aMar 1, 26
Crowley Michael R.
Officer
Sold (automatic/other)-341sold 3.1%11K$77K
at $226.78
Mar 1, 26
Crowley Michael R.
Officer
Acquired (grant/award)+2K
0.02% of company
added 21%13Kn/aMar 1, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

Dilution watch

Unavailable

We could not reach SEC EDGAR, so the dilution check did not run for $SAM. This is not a clean result: there may be an offering, a registration or a shelf on file that we were unable to read. Check it yourself on SEC EDGAR before trading it.

$SAM Sentiment

Neutral
Bearish50Bullish
📰 News: 1 bull · 1 bearToday: +0.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$SAM Activity

News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.

Alert· 16h ago 25.1× RVOL
SAM hit 25.125x RVOL at 3:46 PM ET
at $175.60
Alert· 17h ago -1.0% vs EMA
$SAM near 200 EMA: -1.01% from 200 EMA at 3:08 PM ET
at $174.85
Alert· 17h ago 7.5× RVOL
SAM hit 7.466x RVOL at 3:08 PM ET
at $174.85
Alert· 20h ago +1.33%
$SAM moved +1.33% in 1 min (Level 1) at 11:23 AM ET
at $174.69
Alert· 21h ago +1.41%
$SAM moved +1.41% in 1 min (Level 1) at 10:44 AM ET
at $174.24
Alert· 5d ago 14.3× RVOL
SAM hit 14.279x RVOL at 1:17 PM ET
at $184.14
Alert· 6d ago -1.23%
$SAM moved -1.23% in 1 min (Level 1) at 2:21 PM ET
at $185.17
Alert· 11d ago -1.05%
$SAM moved -1.05% in 1 min (Level 1) at 2:27 PM ET
at $185.27
Alert· 11d ago 13.6× RVOL
SAM hit 13.598x RVOL at 2:27 PM ET
at $185.26
News· SEC EDGAR· 12d ago
BOSTON BEER CO INC filed an 8-K: Executive / Board Change
News· SEC EDGAR· 21d ago
BOSTON BEER CO INC filed an 8-K: Other Material Event
Alert· 21d ago 2.6× RVOL
SAM hit 2.568x RVOL at 10:37 AM ET
at $178.85
Alert· 25d ago +0.0% vs EMA
SAM 200EMA (5m) Trending · 52 bars · L3 · +0.03% above EMA · slope +0.26%
at $185.12
Alert· 25d ago 10.4× RVOL
SAM hit 10.373x RVOL at 1:55 PM ET
at $187.30
Alert· 29d ago 3.3× RVOL
SAM hit 3.340x RVOL at 3:18 PM ET
at $184.71
Alert· 32d ago 6.2× RVOL
SAM hit 6.219x RVOL at 11:52 AM ET
at $181.65
Alert· 33d ago +0.3% vs EMA
SAM 50EMA (1m) Trending · 60 bars · L3 · +0.34% above EMA · slope +0.32%
at $184.11
Alert· 33d ago +0.3% vs EMA
SAM 50EMA (1m) Trending · 60 bars · L3 · +0.34% above EMA · slope +0.32%
at $184.11
Alert· 33d ago 3.0× RVOL
SAM hit 2.974x RVOL at 11:27 AM ET
at $181.17
Alert· 35d ago 2.8× RVOL
SAM hit 2.807x RVOL at 12:58 PM ET
at $185.29
Alert· 36d ago +2.6% vs EMA
SAM 200EMA (5m) Trending · 75 bars · L3 · +2.62% above EMA · slope +0.70%
at $183.86
Alert· 36d ago +0.9% vs EMA
SAM 200EMA (1m) Trending · 78 bars · L3 · +0.88% above EMA · slope +0.38%
at $183.86
Alert· 36d ago -1.32%
$SAM moved -1.32% in 1 min (Level 1) at 2:59 PM ET
at $185.70
Alert· 36d ago 13.3× RVOL
SAM hit 13.267x RVOL at 2:59 PM ET
at $185.70
Alert· 36d ago +2.1% vs EMA
$SAM near 200 EMA: +2.14% from 200 EMA at 2:58 PM ET
at $185.81
Alert· 36d ago 3.7× RVOL
SAM hit 3.677x RVOL at 2:58 PM ET
at $185.81
Alert· 36d ago -0.1% vs EMA
$SAM near 200 EMA: -0.10% from 200 EMA at 12:43 PM ET
at $180.77
News· SEC EDGAR· 40d ago
BOSTON BEER CO INC: Q2 FY2026 results, three months to Jun 27, 2026
News· SEC EDGAR· 40d ago
BOSTON BEER CO INC filed an 8-K: Results of Operations
News· GlobeNewswire Inc.· 195d ago Bullish
Dogfish Head & the Grateful Dead Launch NEW Grateful Dead Citrus Daydream Lager
News· GlobeNewswire Inc.· 293d ago Neutral
ANGRY ORCHARD® HARD CIDER LAUNCHES THE “WORLD’S ANGRIEST” CIDER
News· The Motley Fool· 517d ago Bearish
Down 21% This Year, Is Boston Beer a Buy?
News· GlobeNewswire Inc.· 526d ago Neutral
The Future of On-Trade Alcoholic Drinks, 2025 Market Research Report - Assessing the Challenges, Adaptation Strategies, and Adding Value

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SAM stock FAQ

Why is $SAM moving today?

Here is the latest on SAM from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SAM today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the SAM stock price today?

SAM last traded at $175.01, up 0.00% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

When does SAM report earnings?

Boston Beer Company (SAM) is next expected to report earnings on Thursday, October 22, 2026, about 50 days away. Earnings reports often cause large overnight gaps, so many traders manage risk around the date. The date can shift until the company officially confirms it.

Where can I see live SAM alerts?

The SAM Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SAM 11 times in the last 30 days.

What exchange is SAM on?

SAM (Boston Beer Company) trades on XNYS, with a market cap of about $1.83B in the MALT BEVERAGES sector.

Is SAM good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SAM for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.