$PRI
PRIMERICA, INC.
XNYS•Financials•Life Insurance
Why is PRI down today? It is at $288.99 (-0.47%), and our scanner flagged it 11 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment PRI spikes, and full due diligence on PRI — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $288.99
- Change today
- -0.47%
- Previous close
- $290.35
- 52-week range
- $230.09 – $327.28
- Market cap
- $8.85B
- Dividend yield
- 1.65% ($4.80)
- Shares outstanding
- 30.8M SEC · as of 2026-07-31 · 33d
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 1.1M ▼ -2% vs prior · as of 2026-08-14
- Days to cover
- 5.8d
- Avg daily volume
- 202K
- Sector
- Financials
- Industry
- Life Insurance
- Exchange
- XNYS
- 5mthin
- 403x
- 15mthin
- 403x
- 1hthin
- 403x
- 1D
- 0.0x
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Why is $PRI moving today?
Here is the latest on PRI from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for PRI today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystPrimerica, Inc.: Q2 FY2026 results, three months to Jun 30, 2026, from an SEC filing. Read it →Latest filing4Insider trade (Form 4)Aug 17, 2026 · 15 days agoAnalyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying5 buys, 4 sells last 3 months (36/17 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Schneider Peter W. Officer | Sold (automatic/other) | -2K | sold 18% | 8K | $563K at $312.65 | Aug 17, 26 |
Cottle Amber Lynne Director | Sold (automatic/other) | -279 | sold 7.3% | 4K | $88K at $313.63 | Aug 11, 26 |
Williams Glenn J. Officer | Sold (automatic/other) | -2K | sold 4.5% | 32K | $480K at $320.20 | Aug 10, 26 |
Williams Glenn J. Officer | Sold (automatic/other) | -2K | sold 4.3% | 34K | $421K at $280.49 | Jun 12, 26 |
Babbit Joel M. Director | Acquired (grant/award) | +36 | added 0.4% | 9K | $10K at $278.96 | Jun 12, 26 |
Cottle Amber Lynne Director | Acquired (grant/award) | +12 | added 0.3% | 4K | $3K at $278.96 | Jun 12, 26 |
Day Cynthia N Director | Acquired (grant/award) | +87 | added 0.4% | 20K | $24K at $278.96 | Jun 12, 26 |
Williams Donald R. Director | Acquired (grant/award) | +42 | added 0.2% | 21K | $12K at $278.96 | Jun 12, 26 |
Yastine Barbara A. Director | Acquired (grant/award) | +58 | added 0.3% | 20K | $16K at $278.96 | Jun 12, 26 |
Addison John A. Jr. Director | Acquired (grant/award) | +640 | added 4.1% | 16K | $180K at $281.06 | May 21, 26 |
Babbit Joel M. Director | Acquired (grant/award) | +640 | added 7.6% | 9K | $180K at $281.06 | May 21, 26 |
Cottle Amber Lynne Director | Acquired (grant/award) | +640 | added 20% | 4K | $180K at $281.06 | May 21, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$PRI Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$PRI Activity
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.




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PRI stock FAQ
Why is $PRI moving today?
Here is the latest on PRI from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for PRI today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the PRI stock price today?
PRI last traded at $288.99, down 0.47% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does PRI pay a dividend?
Yes. PRI currently has a dividend yield of about 1.65% ($4.80 per share per year). Dividend figures can change; this is not investment advice.
Where can I see live PRI alerts?
The PRI Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged PRI 11 times in the last 30 days.
What exchange is PRI on?
PRI (PRIMERICA, INC.) trades on XNYS, with a market cap of about $8.85B in the LIFE INSURANCE sector.
Is PRI good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge PRI for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.